Market Planner, New York Metro

Citizens • New York, NY

1d • $140,000 - $180,000 • Hybrid

About The Position

Citizens Bank is executing an ambitious branch strategy over the next decade.
The Market Planner, New York Metro will play a central role in making that
happen.

This is an individual contributor role focused exclusively on the New York Metro
market. The person in this seat will own the analytical and planning work that
determines where Citizens grows its physical presence across one of the most
competitive and complex banking markets in the country. They'll translate
demographic data, competitive intelligence, and GIS analysis into actionable
site recommendations, working closely with the Head of Distribution Strategy &
Market Planning to align local insights with enterprise growth priorities.

Requirements

• 4-8 years of experience in market planning, site selection, retail distribution, or a related field; banking or financial services experience preferred.
• Proficiency in GIS tools (ESRI ArcGIS or equivalent) with demonstrated ability to build and interpret spatial models.
• Strong analytical skills, with experience working through demographic data, competitive analysis, and market sizing.
• Familiarity with New York Metro market dynamics, community characteristics, and competitive banking landscape is a meaningful advantage.
• Bachelor's degree in Business, Economics, Geography, Urban Planning, or a related field; advanced degree a plus.

Responsibilities

• Market Analysis & Site Evaluation  Conduct in-depth analysis of the New York Metro market, including customer demographics, competitive positioning, household density, and economic indicators.
• Use GIS tools to model market opportunity, identify gaps in the current network, and prioritize De Novo site candidates.
• Evaluate potential branch locations against a defined set of performance criteria, producing clear, evidence-based recommendations.
• De Novo Strategy Support  Support the 10-year De Novo pipeline for the New York Metro market, maintaining an active, prioritized list of target sites.
• Track competitive branch activity, new entrants, and market shifts that could affect site viability or sequencing.
• Develop market profiles for proposed locations, synthesizing data into concise briefings for senior stakeholders.
• Cross-Functional Collaboration  Partner with Real Estate, Finance, and Retail leadership to validate site recommendations and align on feasibility.
• Serve as the subject matter expert on New York Metro market dynamics, representing local intelligence in enterprise planning discussions.
• Coordinate with the broader market planning team to ensure consistency in methodology and reporting standards.
• Performance Monitoring  Track the performance of opened De Novo locations against projected metrics, identifying trends and feeding learnings back into future site selection.
• Maintain up-to-date market data and competitive benchmarks for the New York Metro footprint.

Benefits

• We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more.
• Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees