Market Manager- Charlotte, NC

Bacardi • Charlotte, NC

4d

About The Position

The Market Manager guides the Charlotte market to achieve sales goals and objectives across the territory and key customer accounts. The role works across the sales and marketing organization to develop and execute customer strategies and business plans, maintains a list of influential accounts, and delivers KPI goals. As a key day-to-day representative of Bacardi, the Market Manager builds relationships with distributors, customers, and agency partners, drives new business, and maintains sustainable customer partnerships. The position is based in Charlotte, North Carolina, and requires travel of up to 25%.

Requirements

• Bachelor’s degree strongly preferred, or related years of experience.
• At least 5 years of sales experience.
• Knowledge of on- and off-premise business and the factors that influence customer business decisions.
• Strong interpersonal, written, and verbal communication skills, including the ability to present to small groups and people at all organizational levels.
• Computer proficiency with Microsoft Word, Excel, PowerPoint, and Outlook, as well as advanced computer functions and Internet navigation.
• Ability to travel up to 25%.
• Leadership attributes including belonging, self-awareness, people agility, results agility, mental agility, and change agility.

Nice To Haves

• Sales experience in the spirits or beverage industry.
• At least 2 years of on- and off-premise experience.

Responsibilities

• Collaborate across functions and with distributor partners to improve performance, increase volume, and build lasting business opportunities.
• Develop and strengthen key customer relationships; create customer strategies and plans, deliver presentations, and evaluate return on investment.
• Manage the market budget and make financially sound decisions to increase profitability, with consideration of retail finances, pricing, and logistics.
• Provide the commercial team with timely, accurate market and competitive updates, including changes in field conditions, distributor staffing, and competitors.
• Work with the Regional Director and Human Resources to hire and develop team members through performance discussions, feedback against forecasts and KPI goals, and career guidance.
• Coordinate with distributors, Advocacy Managers, and Brand Marketing.
• Survey the market to ensure distribution, pricing, point-of-sale materials, displays, and programs meet standards.
• Review overall market performance, including rate-of-sale drivers, activations, and execution.

Benefits

• Competitive pay package.
• Competitive holiday and paid time off, plus additional days such as a volunteer day.
• Retirement or pension plan.
• Medical insurance.
• Critical illness insurance.
• Life insurance.
• Employee assistance programs.
• Family-friendly and inclusive leave policies.
• Incentive programs linked to company and individual performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager