Market Manager - San Diego

Tilray Brands, Inc.•Home Office (US-CA), CA

5h•$80,000 - $90,000•Onsite

About The Position

Tilray Beer, a division of Tilray Brands Inc., is seeking passionate, driven, and relationship-focused individuals to represent our portfolio of beloved craft brands across key U.S. markets. Our ambition is to reinvigorate the craft beer category and become one of the fastest-growing craft suppliers in the country. To achieve this, we need top-tier talent who thrive in a fast-paced environment, build strong partnerships, and bring energy both on and off the clock. If you’re a self-starter with a passion for craft beer and a drive to win in-market, we’d love to hear from you. The Market Manager will reside in a designated distributor home market and serve as the primary link between Tilray Beer, our distributor partners, and retail customers. This role is responsible for driving execution of key initiatives, supporting distributor performance, and delivering against market-level sales objectives. Key focus areas include: Supporting 1–3 distributor partners and their branch networks Driving execution of Must Win Initiatives with distributor and retail partners Leading incentive (IR POD) activation to deliver budget targets Ensuring chain execution (ads, features, distribution gaps, and communication) Driving brand discovery through events, sampling, and promotional activations This role reports to the Area Sales Manager (ASM).

Requirements

Bachelor’s degree preferred
Experience in beverage alcohol, preferably within the beer category
Strong communication and relationship-building skills
Proficiency in Microsoft Office Suite
Demonstrated problem-solving ability and adaptability in fast-paced environments

Nice To Haves

Strong working knowledge of VIP/Karma systems

Responsibilities

Develop a deep understanding of the assigned market, distributor network, and channel dynamics
Build strong working relationships with distributor sales managers, reps, and key retail accounts
Work in-market weekly to support execution alongside distributor teams and retail partners
Lead or participate in distributor meetings and present business updates as needed
Develop and execute programs, incentives, and performance targets
Track and report weekly/monthly performance metrics
Manage allocated budgets effectively
Analyze syndicated and internal data to identify opportunities and build action plans
Deliver business reviews with key distributor partners
Support VIP/Karma and other internal systems to drive insights and execution