Market Lead DACH / Senior Account Executive

Aquablu B.V

1d•Hybrid

About The Position

Aquablu is looking for a Senior Account Executive / Market Lead to open the German market for their direct sales channel. This individual will be the first Aquablu seller on the ground in Germany and will own the market end-to-end, including generating pipeline, closing deals, working with Facility Management and Contract Catering partners, and shaping the go-to-market strategy in Germany. This is a senior individual-contributor role with an entrepreneurial mandate to build the market, designed for someone who wants to own a market and potentially grow into leading the German team. The role is based in or around Frankfurt am Main, Berlin, or Cologne/Düsseldorf.

Requirements

6–10 years of B2B full-cycle sales experience.
Proven record of carrying and beating a new-business target in a recurring-revenue or hardware-enabled-SaaS model.
Experience building a market, opening a country, region, or segment, or leading a sales team with a desire to own a market as an individual contributor.
Fluent German and business-fluent English.
Customer-centric sales approach using a structured, SPICED-based process.
Ability to diagnose customer situations and impact before pitching.
Skill in building consensus across a buying committee.
Proven ability to generate pipeline through outbound efforts, fast inbound conversion, and leveraging BDR meetings.
Experience in FM / Contract Catering / Workplace Services, understanding the interaction between the FM layer, site managers, and end-client Facilities or Procurement leads.
Marketing literacy to shape German buyer messaging and co-design campaigns and events.
Resilient, autonomous, and mobile with willingness to work in the office, field, and travel regularly across Germany and periodically to Amsterdam HQ.

Nice To Haves

Experience working closely with Marketing on ABM and local demand generation.
Background in sustainability, workplace experience, or food & beverage services.

Responsibilities

Own the German direct territory and build the pipeline that hits target.
Work named accounts, run outbound into end clients and the FM/CM layer, answer inbound within SLA, and qualify every meeting booked by the BDR.
Run the full sales cycle using the SPICED methodology, including discovery, demos, setting up pilots with success criteria, and managing negotiations to signature.
Maintain current HubSpot records and provide accurate monthly forecasts.
Shape the German go-to-market plan with Marketing, including positioning, ABM, content, and events.
Collaborate with Marketing monthly to review the sales funnel.
Write the German sales playbook and establish best practices.
Coach the BDR Germany, build the case for future German hires, and prepare to lead them.
Travel regularly across Germany and periodically to Amsterdam HQ.