Market Intelligence Director

Workiva Inc.•Denver, CO

1d•$154,000 - $250,000•Remote

About The Position

Workiva’s Go-to-Market (GTM) Planning team drives strategy for our premier cloud-based platform. We are seeking a Market Intelligence Director to lead efforts that inform strategic decision-making across sales, marketing, and product teams. The Market Intelligence Director will develop and implement strategies to monitor market trends, analyze the competitive landscape, and assess buying events that influence customer decisions. Collaborating with Portfolio and Solution Product Marketing, this role will provide timely, actionable insights to the Field and Partner organization to refine competitive positioning, enable sales, and support product development. Join a forward-thinking team where 100% of marketing employees set annual AI goals and complete comprehensive AI training. As we transition to a fully AI-embedded organization, Workiva is investing in its marketers to be best-in-class AI practitioners. You will embed AI into the core of your work to power our go-to-market engine: automating competitive research to identify market gaps, using generative models to pressure-test messaging against specific personas, and leveraging AI-driven insights to accelerate product discovery.

Requirements

Bachelor’s Degree in marketing or related field
10+ years of experience in market intelligence, competitive intelligence, product marketing or related fields, closely related roles that could include: product management and sales
Experience in the B2B technology and/or SaaS industry

Nice To Haves

Proficiency in influencing Go-to-Market (GTM) strategies, approaches, and tactics
Exceptional communication skills with the ability to engage and influence stakeholders at all levels, from end-users and buyers to executive leadership
Proven ability to drive complex programs with strong leadership and cross-functional collaboration (experience leading without direct authority preferred)
Deep expertise in competitive analysis frameworks, win/loss programs, and market intelligence tools, with a track record of turning insights into strategic action
Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
Proven ability to gather, analyze, and act on competitive insights to drive data-informed decision-making
Expertise in competitive intelligence platforms, CRM, and analytics tools

Responsibilities

Drive the architecture and design of a sophisticated competitive intelligence program, serving as the primary internal authority on competitive and market trends.
Equip sales teams with effective strategies to counter competitor positioning in a highly competitive market
Establish the protocols and rapid-response frameworks for analyzing and neutralizing competitive misinformation across GTM channels
Architect and scale evidence-based enablement frameworks and materials, such as predictive battlecards, to elevate the field's competitive positioning
Drive the strategic direction of the Win/Loss program, determining how internal and external data integrations can best optimize GTM decision-making
Analyze current and potential target markets, including Total Addressable Market (TAM), Serviceable Available Market (SAM), and SWOT assessments
Strategize on increased integration of cross-functional capabilities, building formal intelligence-sharing networks with key internal decision-makers to influence functional priorities
Provide strategic guidance to sales and sales engineering teams on effective competitive tactics
Develop impactful competitive messaging for global sales and marketing initiatives
Collaborate with marketing, product, and field teams to refine competitive positioning and influence product development roadmaps
Represent Workiva at industry forums and conferences, providing insights on market conditions and emerging trends
Engage with clients and partners to influence decisions through timely and thorough competitive analysis