Market Insights Specialist

CAA Club Group•Markham, ON

About The Position

At CAA Club Group, we are passionate about keeping our Members safe - whether they are on the road, at home, or travelling abroad. As a trusted Member-based organization, we provide products and services that are essential to Members’ safety and peace of mind. With over 2.6 million Members across Ontario and Manitoba, we advocate on issues such road safety and infrastructure, the environment, seniors’ mobility, and consumer protection. Associates share in each other’s successes, drive change and support each other while cultivating a great working environment to deliver on what is best for our Members. CAA Club Group is a member of the CAA Club Group of Companies. Are you ready to join an award-winning, purpose-driven culture? Welcome to the CAA Club Group of Companies (CCG), where purpose leads to passion! At CCG, we are committed to delivering exceptional Associate experience. We offer: Work-life harmony with access to an award-winning holistic wellness program Continuous learning through our robust corporate curriculum and education reimbursement program Incredible rewards, travel incentives, and product and service discounts Pay-for-performance and best-in-class recognition programs and Competitive benefits include a defined contribution plan, personal spending account, and so much more. Join our growing team where everyone belongs!

Requirements

University/College Degree in Business, Marketing Major, or other relevant education
3+ years exceptional analytical and methodological expertise in market research
Advanced quantitative and qualitative research skills, including experience in execution of analytical techniques including key driver analysis, regression analysis, factor & cluster analysis, etc
Advanced proficiency with SPSS, survey software and MS Office product suite, data visualization skills in PowerPoint or similar software and experience with using AI tools in market research
Proven ability to research and apply knowledge creatively with exceptional written and verbal communication skills along with excellent organizational skills
Mature communicator capable of working with members of the senior leadership team and other internal clients with the ability to interact effectively in both verbal & written communications
Proven ability to manage relationships with external vendors

Nice To Haves

Certified Analytics and Insights Professional designation, preferred
Market Research Certification, preferred

Responsibilities

Support and monitor primary research projects, including scoping, design, execution, vendor collaboration, and quality checks
Support the design and development of questionnaires and other data collection tools that meet stakeholder needs and follow methodological best practices
Apply advanced analytical techniques (e.g., key driver, regression, factor, cluster analysis) to support research objectives
Analyze research findings and synthesizes them into clear, actionable insights and recommendations using storytelling
Prepare, review and present research reports and executive summaries to stakeholders, including senior leadership
Administer and/or monitor the CCG Member research panel, including recruitment, engagement, issue resolution, and demographic balancing
Support relationships with platform vendors, research vendors and 3rd‑party research consultants, including RFP processes
Support on-panel and off‑panel research project needs by coordinating with cross‑functional teams and supporting tracking studies
Enhance research processes, explore AI opportunities, and share best practices and learning
Act as a trusted research advisor to internal and external business partners
Supports the gathering, analysis, and distribution of intelligence on products, industries, market conditions, competitors, and consumers to facilitate business decisions at CCG
Administer the effective and efficient utilization of market intelligence tools and platforms
Support onboarding, training, and maintenance of Marketing LOBs onto market intelligence platforms
Support the relationship with MI Platform vendors and CCG to facilitate onboarding, training or resolution of any issues that the teams are encountering (including IT Security)
Perform secondary research to develop and support Intelligence Briefs (Company Level) and Industry Briefs (Market/Industry Level) by researching individual companies and markets/industries
Synthesize MI results into SWOT analysis, executive summaries, or reports and presentations