Direct Mail Channel Execution - Market Information Specialist

Bank of America•Newark, NJ

2d•Onsite

About The Position

This job is responsible for contributing to the execution and continuous improvement of operational and strategic initiatives. Key responsibilities include performing limited coding, testing, and metadata management to drive cross-channel client & prospect eligibility, targeting, and platform enablement under guided supervision. Job expectations include interacting primarily with internal team, providing support for platforms and operations. The Channel Management & Delivery team has an open position to support the strategy, development, and delivery of enterprise direct mail marketing. We are looking to have a dynamic, detail-oriented professional join our team to bring direct mail campaigns & innovations to market. This role will be responsible for supporting multiple monthly campaigns, working with business partners to drive all creative execution elements. This role will leverage data to support & deliver ongoing improvements. The ideal candidate should be highly organized, detail oriented, with an ability to work in fast paced environment and adhere to critical due dates and timelines. The ideal candidate should also be comfortable interacting with both marketing and agency partners to drive creative development.

Requirements

2-5+ years of experience managing and executing direct marketing campaigns.
Knowledge of direct mail tactics and creative development for direct mail marketing.
Understanding of HTML with ability to read/write logic statements.
Strong organization skills and consistent attention to detail.
Demonstrated ability to identify, analyze and solve problems.
Understanding rules and regulations that govern mail marketing.
Experience working with creative vendor partners
Self-motivated, ability to adapt to changing requirements, and capability to manage multiple tasks in a fast-paced, matrix organization.
Excellent oral and written communication skills.

Nice To Haves

Experience working with creative teams and production vendors
Project management experience in a marketing or operations setting

Responsibilities

Performing limited coding, testing, and metadata management to drive cross-channel client & prospect eligibility, targeting, and platform enablement under guided supervision.
Supporting multiple monthly campaigns.
Working with business partners to drive all creative execution elements.
Leveraging data to support & deliver ongoing improvements.
Interacting with both marketing and agency partners to drive creative development.