Market Growth Partner - Pennsylvania and Southern New Jersey

Veterinary Emergency Group (VEG)

8d•$90,000 - $120,000•Hybrid

About The Position

VEG is seeking a Market Growth Partner for the Pennsylvania and Southern New Jersey market. This role focuses on strategic collaboration and community engagement to drive market presence and demand. The Market Growth Partner will work with hospital leadership to understand market dynamics, create strategic initiatives, identify local opportunities, strengthen community relationships, and provide marketing insights to foster hospital growth. VEG is a rapidly expanding veterinary emergency care provider, committed to improving the ER experience for pets and pet parents, and supporting its employees (VEGgies). VEG is a certified Great Place to Work® for 2025 and 2026.

Requirements

A Bachelor’s Degree in Marketing/Communications or Business/Sales
3-5 years of corporate/field marketing or sales experience
The ability to travel 50% of the time
Proven ability to develop marketing strategies and end-to-end programs
Ability to prioritize and manage multiple projects with quick deadlines
Strong interpersonal and leadership skills with the ability to effectively communicate with all levels of management

Nice To Haves

Empathetic, instinctively taking a people-centric approach, whether supporting your colleagues or making an effort to understand different perspectives
Have a sense of humility; acknowledging mistakes, sharing credit with others, and lifting up your team’s’ accomplishments
Feel a strong sense of ownership over your work, taking responsibility for outcomes and staying committed to achieving long-term, impactful results
Curious by nature; you ask insightful questions and continuously seek out opportunities to learn and grow your skills and knowledge

Responsibilities

Identify and execute local advertising and community sponsorship opportunities to enhance brand awareness.
Analyze competitive landscapes to anticipate threats and inform strategic marketing decisions.
Partner with market owners to determine each hospital’s specific marketing needs and level of support.
Leverage VQ resources for market-specific priorities, including B2B outreach, recruiting, and strategic initiatives.
Monitor and interpret referral source and case volume trends to inform targeted marketing efforts.
Measure ROI on all in-market events and marketing spends, ensuring data-driven decision-making.
Coach and mentor hospital leaders on marketing fundamentals, trend analysis, and strategic planning.
Develop strategic marketing plans, including recommended cadences and outreach routing for hospital leadership.
Optimize marketing spend by providing recommendations for collateral, swag, and promotional materials.
Adapt marketing tactics based on shifts in case volume, referral trends, and competitive activity.
Research and evaluate larger strategic initiatives and growth opportunities.
Collaborate on paid media strategies to support brand awareness and localized marketing efforts.
Proactively source media placements and sponsorships to elevate market presence.
Own and implement growth initiatives, ensuring effective training, execution, and accountability.
Refine and update market-specific marketing materials.
Leverage analytics and customer data to uncover trends and inform strategic decisions.

Benefits

Competitive Compensation Including base salary ($90 - 120k depending on experience) + bonus + benefits.
Comprehensive health and wellness benefits, and access to free therapy or counseling
Paid parental leave, up to 10 weeks at 100% of regular salary, and offering inclusive fertility and family-building care for all types of families
Unlimited PTO to use for vacation or sick days - however you need it!
Generous referral rewards
Casual office attire
Ability to bring your fur baby to work
Cool VEG swag
Food in the fridge for when you’re hungry
Free lunches twice a week
Company laptop
Monthly cell phone reimbursement