Market Director

The Brewer Company•Menomonee Falls, WI

2d•Hybrid

About The Position

The Market Director supports market strategy, product management, and business development initiatives that drive profitable growth across assigned markets and product categories, working closely with the sales, marketing and product development teams to execute against company priorities. This role drives the product lifecycle from market insight and opportunity identification through roadmap development, new product introductions, product line extensions, pricing strategy, positioning, launch execution, and ongoing performance — partnering cross-functionally and with leadership to translate customer, competitive, clinical, regulatory, and distribution insights into actionable product and business development strategies.

Requirements

Bachelor’s degree in marketing, business administration, engineering, product management, or related field required.
10+ years of progressive product management, marketing, product development, business development, sales, or related commercial experience preferred.
Strong product management background, including product strategy, roadmap ownership, lifecycle management, NPI support, positioning, pricing, and competitive analysis.
Experience in medical, dental, healthcare, med-surg, manufacturing, distribution, OEM, or related regulated product markets preferred.
Ability to translate market research, customer insights, and competitive intelligence into actionable product and business strategies.
Proven ability to lead cross-functional teams, influence stakeholders, manage priorities, and drive initiatives from concept through execution.
Strong analytical, critical thinking, problem-solving, business judgment, and decision-making skills.
Excellent communication, presentation, storytelling, negotiation, and relationship-building skills.
Proficiency with Microsoft Office Suite and experience using business reporting, forecasting, CRM, ERP, or analytics tools preferred.
Demonstrates Brewer’s core values of Learning, Innovation, Integrity, and Collaboration; regular and consistent attendance required.

Responsibilities

Support product strategy for assigned markets, including product vision, lifecycle planning, roadmap development, prioritization, and execution of new product introductions, product line extensions, improvements, and rationalization opportunities, in alignment with leadership direction.
Conduct industry research, customer discovery, competitive analysis, clinical and purchasing requirement reviews, and market trend assessments to identify unmet needs, market gaps, growth opportunities, and future product requirements, and share findings with leadership to inform strategic decisions.
Help identify new business opportunities, target markets, distribution channels, strategic partnerships, and install base growth opportunities that align with leadership's product strategy and company revenue goals.
Build and maintain strong relationships with key customers, distributors, partners, internal stakeholders, and market influencers to gather insight, support adoption, and strengthen Brewer's market position.
Support prospecting strategy, key account opportunities, trade show participation, customer demonstrations, and field sales efforts when product expertise or market strategy support is needed.
Build clear, data-supported business cases for product initiatives, including market size, customer needs, competitive positioning, pricing, margin expectations, operational considerations, launch requirements, and expected return on investment, for leadership review and approval.
Support the definition of product features, benefits, capabilities, value propositions, target users, use cases, and differentiation strategies for healthcare, dental, AES, Medical, OEM, and other assigned markets.
Partner with Engineering, Quality, Manufacturing, Purchasing, Operations, Sales, Marketing, and Customer Experience to support product development efforts, align cross-functional priorities, help remove barriers, and support successful product launches.
Assist with and recommend pricing decisions, including distributor pricing, rebate contract pricing, GPO pricing, IDN pricing, government pricing, OEM pricing, and promotional strategies, for leadership consideration.
Contribute to company strategic planning by preparing market summaries, product recommendations, strategic presentations, product proposals, and business-related documents with accuracy, clarity, and professional presentation for leadership.
Maintain current competitive data on pricing, product features, benefits, specifications, market claims, customer feedback, and competitive positioning; ensure competitive information is reviewed and updated regularly and shared with leadership.
Develop and monitor sales pipeline contributions, market demand signals, product forecasts, and related KPIs using available tools such as CRM, Power BI, and other reporting systems, reporting findings to leadership.
Collaborate with Sales and Marketing to create training, positioning, launch materials, product education, and distributor or partner communication that clearly communicate product value and market fit.
Serve as a key connector between product, commercial, manufacturing, quality, and customer-facing teams, ensuring product decisions are grounded in market needs and operational realities and aligned with leadership priorities.
Participate in trade shows, customer meetings, distributor meetings, field visits, and other market-facing events as needed to support product strategy, business development, and customer engagement.