Market Development Specialist

ITW•Maryland Heights, MD

7d•Hybrid

About The Position

ITW Power Nailing is a division within the Construction Products segment, a global provider of premium nailing and fastening solutions. Our products are engineered to improve contractor productivity and elevate building quality across both new residential construction and remodeling projects. With trusted, category-defining brands like Paslode, we set the standard in wood-to-wood fastening systems—delivering performance, reliability, and productivity that professionals count on. The Market Development Specialist (MDS) plays a critical role in our division’s profitable revenue growth targets, owning relationships with builders, framers, and installers. You will be the face of our brand in the field, ensuring our products are favored by the end-users with whom our premium features can drive the most value. The ability to communicate effectively with Spanish-speaking customers is required. As a key member of the team, you will develop and execute selling programs, work job sites, and attend selling events focused on end-user education and engagement. You will build a funnel of awareness, consideration, and purchase intent with end users and support purchase through our sales channels. Data analysis and strong CRM utilization help translate these efforts to lead generation, brand recognition and loyalty, and revenue growth. This role is based in the greater St. Louis, Missouri area.

Requirements

Bilingual English/Spanish
2+ years of field sales experience
Ability to analyze data and trends to inform strategy and decisions
Proficiency in Salesforce CRM or similar sales tools and systems
Proficiency in Microsoft Office
Ability to drive a motor vehicle and maintain a clean driving record

Nice To Haves

Bachelor’s degree
Experience with value-based selling

Responsibilities

Drive awareness with end-users through activities such as on-site demos, training, and selling event support
Conduct job site prospecting, utilizing job mapping, identifying end-user targets and plan site visits
Utilizes CRM platform to build and track a quantified opportunity pipeline aligned with core target end-user segments and maintains pipeline through sales process from exploration through conversion and retain
Tracks sales funnel activities for end-user leads and communicates with field sales team for follow-up activities and customer coordination/support
Partners with channel sales teams to facilitate end-user conversions and repeat business through both Distribution/Hardware/Lumberyard and Home Center channels
Assists in development of end-user sales programs and promotions through collaboration with Sales Development Manager and Marketing team
Leads implementation efforts with new end user accounts and critical initiatives
Achieves and exceeds sales goals through the development and monitoring of an annual sales plan
Assists in developing ongoing/continuous market and competitive analysis of the territory
Analyzes territory customers and sales insights to create demand and pull-through of Paslode products