Market Development Representative - Wine & Spirits

Odom•Anchorage, AK

4d•Onsite

About The Position

This position is responsible for achieving customer objectives, Key Performance Indicators, and sales and distribution targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long-term growth of Odom products.

Requirements

Bachelor’s degree or an equivalent combination of education and/or experience.
Must have valid driver’s license, good driving record, proof of auto insurance (SR-22 is not acceptable), and own means of reliable transportation.
Excellent communication skills, both written and verbal.
Must be self-motivated, a self-starter, and able to work with very little direct supervision.

Nice To Haves

Prefer beverage sales and/or merchandising experience, knowledge of local market, customer service skills, and experience in the distribution industry.

Responsibilities

Work with General Sales Manager, Trade Development and Sales Management in building and implementing brand strategies. Brands to include but not limited to Wine and Spirits.
Develop specific measurable and attainable brand programs for sales consultants.
Sell to core list of accounts in on premise trade channel including local, regional and national accounts.
Conduct market surveys and work with supplier representatives.
Liaise with sales management and supplier personnel to plan, execute, and follow-through on promotional events hosted at on premise accounts.
Create and foster relationships among sales teams, key on premise accounts and supplier representatives.
Compile, review, and communicated sales data results against sales goals.
Provide timely updates and recaps with sales management and supplier representatives.
Train and coach innovation plans and execution with sales staff and trade customers.
Research and recommend local marketing opportunities for on sale accounts.
Coordinated and implement promotional brand activity across all account channels.
Survey on sale accounts with supplier reps and sales staff for success and opportunities.
Stay current with brand knowledge and training specific to the brands carried by the Odom Corporation.
Overnight travel as required.
Develop and manage key account relationships that deliver measurable results.
Create, coordinate and attend on-site promotional functions at established customer accounts (e.g. wine maker dinners, product launches, and tastings)
Proficient at calculating pour cost, percentages, and reviewing comparative sales data for analysis.
Stay apprised and ensure compliance of federal, state and local laws affecting the beverage/alcohol industry within account responsibility.
Comprehensive understanding of available analytics to include Margin Minder, Compass, Teams and SharePoint and ROI profile development by account.
Provide analytical and technical support to SGWS senior management and sales organization.
Work with and support the sales team as needed with flexibility and professionalism.