Market Development Manager (West Florida)

AllstateTampa, FL
Hybrid

About The Position

The Direct Sales Marketing Manager Senior Consultant is responsible for ownership of local marketing activities for a given geography including but not limited to field planning, scheduling and executing local and corporate marketing events, promotions and business driving activities and creating, executing, managing and tracking activities and results of new store opening business driving plans. This role will also market daily to local dealerships and other business partners to build presence in the marketplace and increase new business growth.

Requirements

  • Hybrid – Location Specific to West FL – needs to live near the Tampa area due to weekly commute.
  • High School Diploma or GED
  • 3 or more years of experience
  • Active Learning
  • Adaptability
  • Business Integrity
  • Customer Service
  • Local Marketing
  • Marketing
  • Marketing Events
  • Persuasion
  • Planning Ability
  • Sales
  • Social Orientation
  • Time Management
  • Must have a dedicated, private workspace free from distractions, along with appropriate desk and seating.
  • Reliable internet is required, with minimum speeds of 50 MB download and 5 MB upload.

Nice To Haves

  • In lieu of the above education requirements, an equivalent combination of education and experience may be considered.

Responsibilities

  • Calls on local dealerships and other business partners to build relationships and increase referrals
  • Works with Sales leadership to plan local marketing strategy and outside marketing activities
  • Produces monthly marketing newsletters by collecting information throughout each month
  • Works together with marketing to manage local social pages
  • Tracks event results and continuously builds a list of events with the best return on investment
  • Works to proactively sell Affinity program to local businesses within the assigned region and monitor account activity to produce desired results

Benefits

  • Comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse.
  • Monthly connectivity reimbursement for employees eligible to work from home.
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