Market Development Manager (Scranton, PA) - Johnson & Johnson MedTech - Orthopaedics
About The Position
The Market Development Manager (MDM) for DePuy Synthes is responsible for driving strategic growth initiatives, identifying new business opportunities, and expanding market share within the trauma segment. This role focuses on developing and executing business plans, fostering strong relationships with key stakeholders, and ensuring alignment with organizational objectives to deliver sustainable revenue growth. The Orthopaedics business is being separated to establish a standalone orthopaedics company, operating as DePuy Synthes. If you accept this position, it is anticipated that you would become an employee of DePuy Synthes, governed by their employment processes, programs, policies, and benefit plans.
Requirements
- Bachelor’s degree in Business, Marketing, Life Sciences, or related field (MBA preferred).
- Minimum 5 years of experience in medical devices, preferably in trauma or orthopedics.
- Proven track record in market development, sales, or strategic account management.
- Strong understanding of healthcare systems, procurement processes, and reimbursement models.
- Excellent communication, negotiation, and presentation skills.
- Ability to travel extensively within the region.
Nice To Haves
- MBA preferred
Responsibilities
- Develop and implement market development strategies to achieve sales and market share targets in the trauma portfolio.
- Analyze market trends, competitive landscape, and customer needs to identify growth opportunities.
- Build and maintain strong relationships with surgeons, hospital administrators, and procurement teams.
- Partner with sales teams to support key accounts and drive adoption of DePuy Synthes solutions.
- Identify and develop new accounts, including hospitals and surgical centers, to expand product penetration.
- Lead initiatives to introduce new products and technologies into the market.
- Work closely with marketing, clinical, and sales teams to ensure successful product launches and campaigns.
- Provide feedback to product development teams based on market insights and customer needs.
- Track and report on market development activities, pipeline progress, and revenue performance.
- Prepare forecasts and contribute to annual business planning processes.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
