Market Development Manager - GA

Constellation Brands•Atlanta, GA

11d•Onsite

About The Position

The Market Development Manager role is responsible for growing Constellation Brands Wine and Spirits in the Atlanta, GA area. This role is responsible for the planning, communication, and execution of objectives with distributor partners, market-level accounts, field and retail marketing teams, as well as achieving the company’s sales and distribution objectives with a focus on the depletion P&L.

Requirements

Bachelor’s Degree required or equivalent work experience
5 years of related wine industry experience required
Understanding of three-tier distribution system
Alcohol & Beverage industry highly preferred
Retail Experience
Experience in managing supplier/distributor business across an entire state
Strong Microsoft Office skills, including but not limited to Excel, Power Point, Word, SharePoint, Access and One Note
Proficient in the use of all category management software, concepts, analytical techniques; have a thorough understanding of syndicated data.
Valid driver’s license and clean driving record and ability to insured by Constellations Brands
Must be at least 21 years of age.

Responsibilities

In partnership with the State Leads and other Market Development Managers, develop assigned distributor business plan meetings, periodic team reviews, market surveys, competitive pricing surveys and general sales meetings with distributor partners and our National Accounts teams.
Provide state lead or state director and assigned accounts with market intelligence and recommendations for effective planning and/or programming.
Provide input into development of account-specific category leadership strategy in partnership with retailer marketing, insights, and distributor teams.
Execute new product launches and line extensions to match company objectives.
Manage all business facets in assigned area including but not limited to: pricing, revenue management, incentives, and trade support.
Develop, cultivate, and maintain strong collaborative relationships with BU VP, Sales Directors, other MDMs, and KAMs.
Leverage relationships to explore business opportunities throughout your assigned territory.
Work with, coach, and educate distributor sales members on Constellation Brands’ brand priorities and standards.
Partner with Field Marketing and Brand Marketing to understand brand health and needs.
Maintain Cru list relationships to ensure CBI brands are getting placed and promoted in the top accounts in each market based on ACV.
Provide feedback to State Director or State Lead on market issues, opportunities, changes, distributor issues, and competitive activity.
Prepare and maintain all applicable financial records, budgets, and forecasts for your assigned area.
Conduct post-promotional analysis in conjunction with commercial excellence team (if applicable).
Conduct and report weekly progress checks of distributor performance for your assigned area.
Ensure required reports and T&E are turned in timely, as necessary, and budget is maintained.
Utilize Compass, Northstar, and all other CBI communication and collaboration tools.