Market Development Lead, Charlotte

Campbell's • Charlotte, NC

5d

About The Position

The Market Development Lead (MDL) drives market growth and development by partnering with Independent Distributor Partners (IDPs) and retail outlets. The role builds strong relationships with IDPs, store leadership, and key retailer decision makers, using disciplined planning to adapt to changing technology, retail conditions, and consumer behavior.

The MDL develops and delivers sales plans, identifies opportunities to grow market share, supports retailer expectations for distribution, merchandising, promotions, and events, and uses data to identify performance trends and growth opportunities. The role also supports launches, planogram compliance, store resets, inventories, and service issue resolution, while communicating and coordinating with internal partners, retailers, and IDPs.

This position works with the Business Development Manager, Zone Sales Manager, retailers, warehouse teams, and IDPs. It requires local and overnight travel, flexibility to meet business and retailer needs, regular driving to stores, warehouses, and hubs, and the ability to perform physical activities including standing, walking, sitting, bending, and occasionally lifting up to 50 pounds. The role is full-time and salaried, with a target base salary range of $67,000–$92,200. Individual base pay depends on location and factors such as experience, job-related skills, and relevant education or training.

Requirements

• At least 3 years of related sales or CPG experience, or at least 2 years of relevant experience with a bachelor’s degree.
• Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.
• Ability to stand, walk, sit, bend, occasionally lift up to 50 pounds, and drive regularly to stores, warehouses, and hubs in the market.

Nice To Haves

• B.A. preferred.

Responsibilities

• Build collaborative relationships with IDPs to support customer service and identify sales growth opportunities.
• Recommend optional resources and technology, help resolve retailer disputes, and work with internal teams to reduce route disruption and strengthen route health.
• Lead route consultations when requested by IDPs and conduct optional business meetings to understand needs, support planning, and identify growth opportunities.
• Deliver weekly, period, and quarterly sales plans and grow market share.
• Identify market opportunities and share insights with IDPs.
• Communicate, organize, and plan targets for distribution, merchandising, promotions, and key retailer events.
• Support call coverage; coordinate inventory and logistics needs; evaluate competition and shopper trends; secure incremental placements and displays; and respond to retailer concerns within 24 hours.
• Use data to identify retailer needs, performance trends, and growth opportunities, and communicate findings clearly to IDPs and internal partners.
• Build trust with store management and retail partners; support new item launches, planogram compliance, store resets, inventories, and service issue resolution.
• Identify potential IDPs for open routes and visit key accounts to identify opportunities.
• Apply retailer-specific knowledge across channels.
• Communicate professionally, manage priorities, solve problems, use technology and business insights effectively, and participate in training and special projects.

Benefits

• Medical insurance
• Dental insurance
• Short- and long-term disability insurance
• AD&D insurance
• Life insurance
• Matching 401(k) plan with enrollment available on the first day of employment and immediate vesting
• Unlimited sick time
• Paid time off
• Holiday pay
• Free access to the fitness center for employees in WHQ
• Access to on-site day care operated by Bright Horizons
• Access to the company store
• Campbell’s Cares employee donation and volunteer activity matching up to $1,500 annually
• Employee Resource Groups (ERGs)
• Wellness benefits beginning on the first day of employment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed