Market Development Lead

Campbell's • Tyler, TX

4d • Hybrid

About The Position

The Market Development Lead (MDL) is responsible for the growth and development of the market to deliver the business plan through collaboration and engagement with Independent Distributor Partners (IDPs) and retail outlets. The MDL is responsible for establishing strong and consistent communication and maintaining collaborative relationships with IDPs, select retail store management and key retailer decision makers. The Market Development Lead must have strong disciplined planning skills to be successful and accomplish a dynamic environment with ever changing technology, consumer behaviors, retail execution and the speed of consumer and shopper behaviors retail, IDP environment in their market.

Requirements

• HS Diploma
• 3-5 years of related sales or Consumer Packaged Goods experience
• Strong written and verbal communication
• Ability to influence and persuade
• Strong problem-solving skills
• Strong technical and analytical skills
• Proficiency in Microsoft skills including Excel and PowerPoint
• Demonstrated leadership skills

Nice To Haves

• B.A. preferred
• 2 years relevant sales or consumer package product experience

Responsibilities

• Independent Distributor Partner (IDP) Engagement: Collaborate with IDPs to support local customers, brands, and the IDP business model. Recommend optional resources and technology to help support IDP operations. Collaborate with IDPs regarding dispute resolution. Act as a liaison between cross-functional partners (Customer Teams, Warehouse Operations, IDPs) to close gaps and minimize route disruption. Inspire IDPs through engagement and build strong relationships. Conduct periodic route consults as IDPs request support. Conduct individual and group IDP meetings to listen, understand, and support joint business planning ideas.
• Retail Development: Drive priority management and organized principles to execute the portfolio business plan and deliver the sales plan. Drive base and incremental growth for the portfolio, leading to share growth and IDP value. Balance and prioritize total market health and development across select retailers. Analyze and share market conditions with IDPs, identifying growth opportunities. Communicate, organize, and plan targets for distribution, merchandising, and promotional execution. Support additional market call coverage and IDP engagement to drive executional clarity on retailer specific promotional events. Communicate key retailer events and associated inventory recommendations to the IDP and local warehouse logistic teams. Evaluate competitive environment and changing shopper habits to collaborate with IDPs and retail partners on developing sales plans. Collaborate to secure incremental placements, point of sale, and displays. Respond to all retailer concerns within 24 hours.
• Business Fundamentals: Synthesize and interpret data to distill retailer specific requirements, base business performance, and incremental opportunities to educate IDPs on growth potential. Build rapport and trust with key store management personnel. Facilitate speed to shelf on new item innovation. Respond with urgency to retailer concerns regarding SKU and planogram compliance. Identify and recruit potential new IDPs for open routes. Conduct physical inventories periodically. Communicate consistently and professionally retail customer standards, sales opportunities, and expectations on program execution timing. Visit key accounts and stores to identify strengths and opportunities. Follow up with all service-related issues generated by retailers within 24 hours. Communicate store required resets for the IDP to adjust inventory orders and on-time placement for planogram integrity. Understand, communicate, and apply the variability for each retailer, as well as growth potential across multiple classes of trade. Participate in special projects and training opportunities.
• Job Complexity / Scope: Communicate effectively and professionally to a diverse group of internal and external cross-functional partners. Establish, develop, and maintain professional business relationships with independent third parties, retailers, IDPs, and internal stakeholders. Analyze and synthesize data from multiple complex sources to assess and communicate business goals, strategies, and objectives. Solve time management and complex problems while prioritizing customer and IDP focus. Leverage technology for efficiency and effectiveness in decision-making. Leverage information from the Sales Commercialization Center to elevate brand knowledge, consumer and shopper insights, and company financial goals. Understand interdependencies across business functions and build partnerships. Demonstrate confidence in presentation skills, with comfort in effective oral and written communication. Demonstrate proficiency in Microsoft platforms (Excel, Word, PowerPoint) and general aptitude to use technology. Partner with Business Development Manager, Zone Sales Manager, retailers, warehouse teams, and IDPs to proactively identify business constraints, opportunities, and needs.

Benefits

• medical
• dental
• short and long-term disability
• AD&D
• life insurance (for individual, families, and domestic partners)
• matching 401(k) plan
• unlimited sick time
• paid time off
• holiday pay
• free access to the fitness center (if in WHQ)
• access to on-site day care
• company store
• Campbell’s Cares program (matches employee donations and/or volunteer activity up to $1,500 annually)
• Employee Resource Groups (ERGs)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED