Market & Customer Activation Specialist

Henkel group•Rocky Hill, CT

6d•$70,000 - $85,000•Hybrid

About The Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. Dare to learn new skills, advance in your career and make an impact at Henkel.

Requirements

Bachelor’s degree in marketing, communications, business, sales, or similar competency
2-3 years’ experience in marketing, sales or other customer facing experience
Strong presentation capability and interpersonal skills
Good stakeholder management
Ability to build as well as manage numerous marketing campaigns
Proactive, highly motivated, and passionate about marketing
Self-motivated and ownership to drive and deliver business results
A good team player and leader
Budget management
Exceptional PowerPoint and presentation skills

Responsibilities

Drive awareness and generate demand for the LOCTITE and TEROSON portfolio and its value-added solutions
Assist in developing and executing annual activation plans for LOCTITE & TEROSON, aligned with the ACM strategic roadmap and go-to-market model
Help identify key growth opportunities in the Vehicle Repair and Maintenance market to drive customer engagement and brand preference
Plan and implement omni-channel digital activation plans with NA distribution partners
Assist in managing end-to-end campaign execution, including promotions, product hero initiatives, and regional activations
Leverage data, VOC insights, and market trends to shape messaging, positioning, and marketing strategies
Translate and implement global operational plans within the region, ensuring alignment in brand promotion, tools, and solutions
Help develop best-in-class marketing and sales tools aligned to the customer journey — including sales enablement materials (presentations, demos, brochures, sell sheets, etc.) and creative assets (web copy, videos, infographics, banner ads, etc.)
Coordinate and organize tradeshows and events
Collaborate with internal and external partners to deliver innovative storytelling and content creation approaches
Partner with the Demand Generation team to manage inbound lead generation and support outbound prospecting activities
Help define and manage the NA social media strategy, ensuring consistent brand voice and engagement
Measure and report ROI of campaigns, activations, and digital initiatives