Market Activation Sr Manager

BDO USA, P.C.•Costa Mesa, CA

12h•$120,000 - $140,000

About The Position

The Market Activation Senior Manager works with regional, local and industry group leaders as well as marketing and business development professionals to support go-to-market-activities for defined strategic growth plans and priorities. This role coordinates aligned activities and processes to activate marketing programs across brand, campaigns, events and sales enablement, to support local leaders and promote a consistent and effective go-to-market approach and brand in the marketplace. The Market Activation Senior Manager is responsible for establishing and documenting best practices and processes and for the day-to-day supervision of the Market Activation team.

Requirements

Bachelor’s degree, required
Seven (7) or more years of business experience, required
Proficient in the use of Windows and Microsoft Office Suite, specifically Word, Excel, and PowerPoint, required
Basic knowledge of marketing and sales strategies and tactics and their application in a professional services organization
Excellent project management and organizational skills
Excellent verbal and written communication and presentation skills
Strong interpersonal and client service skills
Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment, maintaining confidentiality and professionalism in all matters
Ability to work in a deadline-driven environment while handling multiple projects and processes simultaneously to accomplish desired results
Knowledge of production processes for print and digital materials
Ability to understand and communicate BDO’s business, marketplace, and value proposition

Nice To Haves

focus in Business Administration or Marketing, preferred
Prior marketing experience, preferred
Experience with project management, writing, editing, proofreading, presentations, research, and data entry, preferred
Prior supervisory experience, preferred
Experience working in the Accounting, Financial Consulting, Business Advisory and/or Banking Industries, preferred
CRM experience, preferred

Responsibilities

Partners with geo and market leaders to understand goals and priorities
Identifies and communicates national marketing programs to help achieve geo and market goals
Provides feedback and recommendations to national marketing regarding geo and market needs
Identifies and develops processes related to industry, event, and sales enablement support activities
Establishes and documents best practices
Acts as an industry point of contact in the geos by visibly and proactively connecting market-facing professionals with industry-specific sales and marketing materials, relevant thought leadership and insights, and national industry presentations, call updates and other materials to support growth activities and buyer conversations
Summarizes industry data, trends, and key headlines for leaders to identify future growth opportunities in collaboration with market research teams
Develops and maintains a project tracking process using defined project management tools including AirTable, to assist leadership with priorities and tasks to accomplish goals within defined timeframes as identified during industry team meetings
Schedules market or geo industry team meetings and provides support by preparing agendas and presentations with direction from industry and marketing leadership, tracks meeting outcomes and action items, and monitors and reports on progress
Works in collaboration with Marketing & Communications leads by communicating local marketing needs or requests and following through with agreed outcomes
Reviews, proofs, and corrects documents for quality control elements such as formatting, structural elements, typos and grammatical errors
Leverages BDO-branded templates and content for prospect meetings and escalates requests for new content or custom deliverables to appropriate marketing team through defined processes
Conducts prospect company and contact research utilizing firm research tools and consistent processes and in coordination with marketing professionals and Business Development Analysts
Supports pipeline meetings and delivers cross-selling reports, client and prospect lists, CRM reports, and other materials as directed to accelerate sales and growth efforts and monitor progress in conjunction with Business Development Analysts
Provides comprehensive market and sales administrative support, including, but not limited to, updating CRM and other firm databases, as needed
Works with the Event Marketing Center of Excellence to identify and evaluate sponsorships, events, professional organizations, speaking opportunities, and other opportunities for improving market prominence of BDO and specific industry-focused cross-functional teams
Assists in organizing internal and external events including event venue selection, catering, creating badges, managing reception and check-in, preparing invite lists, and providing other onsite support alongside the Event Marketing Center of Excellence
Owns process approved sponsorships including submitting forms, ad requests, invoices, and organizing BDO attendees, sending or setting up collateral, booth/banners and giveaways along with entering new contact information into CRM
Maintains local event calendars, inputs local events into the national calendar, and provides visibility to upcoming national event calendars to the market professionals to maximize attendance
Supervises the Market Activation team members on a daily basis, including, but not limited to evaluation/interviewing of candidates, establishing performance goals, managing/coaching team members, and evaluating success of team members against goals