Marcom Strategic Planner, CEMEA

Apple

13d

About The Position

Marcom is the global team that oversees Apple’s consumer-facing marketing, ensuring the flawless development and execution of world-class communications across all media and platforms. The Marcom CEMEA (Central, Eastern Europe, Middle East and Africa) team is responsible for planning, localizing, conceptualizing, and implementing Apple’s product and services communications, including Localization, Advertising, partner Retail Experience and Communications, Interactive/Digital, Video & Motion Graphics, and Direct. As a Marcom Strategic Planner, you will play a critical role in shaping the future of Apple in your market by driving initiatives across the entire customer journey, through Apple-owned and partner touch-points, to grow Apple's business and deepen the brand's connection with local audiences. You will work closely with your market's Geo Lead and other Marketing and Sales peers, maintaining a detailed understanding of business priorities, channel dynamics, regional partnerships, and sales priorities. You will act as the strategic engine for your market by mining insights, staying attuned to the local zeitgeist, and translating these insights into actionable briefs for agency partners and internal creative teams.

Requirements

• 12+ years of strategic delivery experience in a marketing capacity (creative development, brand building, or business consulting).
• Track record of leading strategic conversations with creatives, agency partners, and people from various internal disciplines.
• Proven ability to synthesize and translate complex information into easily understandable and compelling narratives for a diverse range of stakeholders.
• Demonstrated ability to build relationships, collaborate, and influence key stakeholders across different functions.
• Business Level fluency in English (verbal/written communication).
• Strong analytical skills with the ability to aggregate and spot patterns within multiple sources of data (sales, business, behavioral, and media data).
• Knowledge of CEMEA's digital social and commerce landscape.
• Demonstrated leadership skills with the ability to effectively advocate and shepherd strategy through a large cross-functional organization.
• Highly collaborative with the ability to actively engage with and consider multiple perspectives in pursuit of the best approach.
• Strong commercial instincts and proven experience in research/business problem identification and resolution.
• Strong knowledge of digital devices (especially mobile phones) sales channel environment, including carriers, eCommerce, retailers, or 3rd-party stores.
• Phenomenal writing, visual storytelling, and presentation skills.
• Considerable years spent living and working in the CEMEA region.

Responsibilities

• Continuously develop insights into the dynamics of Apple's business, the consumer technology category, our audiences, and their evolving relationship with our products.
• Analyze and understand consumer journeys across both direct and indirect channels.
• Combine various inputs, including internal data, third-party sources, and primary/secondary research, to construct a clear, actionable picture of market opportunities.
• Proactively identify key opportunities to grow our business locally and strengthen the brand's cultural relevance.
• Maintain an "always-looking" mentality to spot and surface opportunities both within and outside of the formal annual planning process.
• Drive the development of the annual local marketing plan in close cooperation with Product Marketing and PR teams.
• Build a comprehensive plan that prioritizes key opportunities across all Apple touchpoints, owned and partner, serving as the tangible scope of work for the upcoming year.
• Write and execute clear, inspiring initiative and creative briefs for local campaigns, ensuring they are informed by the right sources of data.
• Collaborate directly with partner agencies, acting as their strategic guide throughout the creative development process.
• Guide a multi-functional marketing team, working in lockstep with the Brand and Channel Lead, Corp Comms Lead, and Product Marketing Lead to ensure marketing excellence.
• Develop best-in-class cases and frameworks in your market that can be shared and scaled to impact Apple’s presence globally.
• Lead, influence, and inspire cross-functional project teams and external partners without direct reporting lines.
• Align stakeholders at all levels through outstanding communication and presentation skills.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed