CHG - Database Analytics - Manager

The D•Las Vegas, NV

13d•Onsite

About The Position

The Database Analytics Manager is responsible for overseeing the development, design, execution, and analysis of our guests' database marketing programs on all platforms. Responsible for managing database maintenance analytics, and direct mail/email operation which includes slots, table games, keno, sportsbook, and non-gaming.

Requirements

Ability to communicate effectively with Guests, Team Members and Management in both written and verbal form
Superior organization skills
Outstanding Guest service skills
Must be at least 21 years of age
Minimum of five years of recent experience performing data analysis and working with large datasets
Casino experience required
Team Management experience required
Technical proficiency and knowledge in MS Office (Word, Excel & Outlook).
Expert ability to query data and create statistical summaries and algorithms using coding languages (i.e., SQL, VBA, PL-SQL)
Ability to adapt/learn new software as acquired by the company for database analytics.
Must be able to effectively communicate in English.
Must be able to analyze data from various angles and offer all viewpoints for review.

Nice To Haves

Familiarity with Aristocrat Player tracking system and ability to navigate player information preferred.
Familiarity with Opera hotel system where guest/group history is preferred.

Responsibilities

Analyzing the effectiveness of all marketing activities, creating and analyzing reports for tracking of business results and ensuring data integrity.
List management activities to include report requests and query requests.
Analyze player revenue trends, using player frequency information.
Guide development (best practices) and targeting criteria for all campaigns, based on promotion, data availability, and past performance.
Ad hoc analyses as requested.
Under the direction of the Director of Database Analytics, the Database Analytics Manager will assist in supervising the Database Analytics team to ensure timely and accurate execution of all projects.
Interact well with others and be a positive influence on employee morale.
Uphold the company’s non-disclosure and confidentiality policies and agreements.