About The Position

The Manager, WW Retail Commercial leads strategy, performance, and go-to-market for key commercial businesses and initiatives across Apple Retail globally. This role is within the Apple Store Online team, which is responsible for Apple’s largest store, aiming to deliver a magical, personal digital experience where customers can shop, buy, and learn everything Apple, wherever they are. The goal is to make each customer feel like they are the only customer and to set the bar for the experience they receive.

Requirements

  • Bachelor's degree or equivalent experience
  • 10+ years of experience in strategy, go-to-market, or commercial roles
  • 3+ years of experience managing and developing teams
  • Experience leading complex, cross-functional initiatives from strategy through execution with measurable business impact.
  • Experience applying analytical and problem-solving skills to evaluate business performance and inform strategy
  • Experience owning or influencing business performance

Nice To Haves

  • Experience leading commercial strategy, business management, go-to-market, or growth initiatives, including owning a customer segment or eligibility-based program (e.g., education, business, government, membership, or loyalty).
  • Experience developing customer-centric strategies informed by market, customer, and business insights.
  • Background in retail, ecommerce, omnichannel, or consumer-facing businesses.
  • Communication and storytelling skills with experience presenting to and influencing executive leadership
  • Ability to navigate ambiguity, prioritize competing demands, and lead through influence in a highly matrixed environment
  • Experience building, developing, and retaining high-performing, inclusive teams
  • Ability to foster a collaborative environment that values diverse perspectives and encourages cross-functional partnership
  • Experience connecting strategic thinking with operational execution and measurable business outcomes.

Responsibilities

  • Lead WW commercial strategy and execution for revenue-driving efforts at Apple Retail.
  • Lead complex cross-functional initiatives, balancing short-term performance with long-term strategic priorities.
  • Help shape how Apple Retail evolves to meet changing customer and market needs.
  • Identify opportunities to drive growth.
  • Develop customer and business strategies.
  • Translate strategies into coordinated execution across Retail.
  • Lead a team with an initial focus on a strategic customer segment, owning its end-to-end commercial strategy, programs, and performance.
  • Partner closely with teams across Retail, Product Marketing, Services, Operations, Finance, Legal & Privacy, and Regional teams.
  • Communicate regularly with senior leaders on business performance, growth opportunities, and progress.
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