Manager, Web Content

Carnival Corporation • Miami, FL

2d • Hybrid

About The Position

The carnival.com Content team is seeking a Manager, Web Content. This dynamic team drives the content strategy, design, development and implementation of product content for carnival.com — from new ship/experience launches to marketing campaigns, major interface redesigns to daily updates. We seek to inspire and educate site visitors throughout their online research and shopping journey, while providing the best possible user experience. The Manager, Web Content oversees the day-to-day content operations for carnival.com, focused on non-booked guests, throughout the entire content lifecycle — including development, CMS implementation, maintenance, optimization, and governance. This role also contributes to the strategic planning of the carnival.com content plan and provides leadership to the Web Content team. It requires close collaboration with cross-functional stakeholders (Marketing, Ship Building, Guest Operations, Revenue Management, Fleet Deployment, Guest Care, etc.) to develop content plans; internal partners (Creative Services, UX/UI, DevOps, ADA, SEO) and external partners (agencies, vendors) to design and develop content following best practices; and the Web Content team to execute. The Manager, Web Content ensures digital content quality, consistency, relevancy, and compliance, with the goal of improving the user experience on carnival.com while meeting established business objectives.

Requirements

• Bachelor's Degree - Marketing, Computer Science or related field
• 5+ years in Digital Marketing or related field, preferably with both editorial and technical experience
• 2+ years of leadership/supervisory experience preferred
• Knowledge of CMS software (Sitecore a plus) and ecommerce platforms (Hybris a plus)
• HTML, CSS, JavaScript, Photoshop, Figma a plus
• Proficient in MS Office Suite (Excel, PowerPoint, Word)
• Experience with project management tools (e.g., Asana, Jira) a plus
• Strong understanding of web, mobile interfaces, interactivity, and user experience
• Familiarity with content management systems, digital asset management, and SEO/AEO/GEO best practices
• Familiarity with ADA compliance a plus
• Ability to specify technical requirements to development teams
• Exceptional communication and organizational skills
• Strong independent decision-making, planning, and problem-solving skills
• Ability to manage and prioritize multiple projects in a fast-paced, deadline-driven environment
• Ability to work with cross-functional teams
• Detail-oriented with a proactive, can-do attitude
• Comfortable with changes in direction; desire to continuously learn
• Full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.

Nice To Haves

• Sitecore a plus
• Hybris a plus
• HTML, CSS, JavaScript, Photoshop, Figma a plus
• Experience with project management tools (e.g., Asana, Jira) a plus
• Familiarity with ADA compliance a plus

Responsibilities

• Review and approve Content team deliverables before being published.
• Provides leadership, mentoring and training for Web Content team consisting of Specialists and Contractors.
• Conducts performance management and career development coaching for direct reports.
• Briefs the team on projects, leads team meetings, ensures team members have tools and resources needed to successfully perform duties and responsibilities.
• Supports senior leadership with hiring, onboarding and training of new Content Team members.
• Oversees implementation of new content and maintenance of existing content using CMS and e-commerce software (some HTML/CSS).
• Ensures content meets site performance, SEO/AEO/GEO and compliance requirements across platforms and devices.
• Oversees curation of user-generated content using aggregator platform.
• Partners with internal stakeholders and cross-functional teams (Ship Building, Hotel Operations, Guest Commerce, Fleet Deployment, Guest Care, etc.) to develop content plans for incoming requests.
• Seeks information on new products and determines what is relevant to the .com audience, where it should live, what it affects and when it should be published.
• Partners with internal Marketing, IT and Web Content teams (Creative Services, UX/UI, DevOps, ADA, SEO) to design, develop, and execute content following best practices.
• Oversees content creation by in-house, agency and freelance creative teams, briefs teams on content needs and provides direction/feedback to ensure final output meets business objectives, aligns with our brand voice, is relevant to the target audience, works in its intended location within the site, follows digital style guidelines across platforms and devices, is optimized for SEO/AEO/GEO and is ADA-compliant.
• Collaborating with leadership, develops content merchandising plans for new programs and product enhancements to maximize assets and display in the most relevant sections of the site for the target audience.
• Reviews performance of existing content using A/B testing, analytics and digital experience platforms to identify opportunities for improvement.
• Evaluates incoming content creation/update requests and determines next steps (resources needed, priority, etc.).
• Aligns with e-commerce teams to ensure content follows best practices and compliance requirements (SEO/AEO/GEO, site performance, ADA, data privacy), incorporates learnings (A/B and user testing) and is properly tagged for analytics/reporting.
• Identifies and drives ways to continuously improve upon production processes.
• Communicates business requests to product owner/scrum teams, assists in requirements gathering and reviewing completed business requirements needed for development work to be approved, sized, and prioritized.
• Validation/QA of completed work to ensure meets the requested requirements.
• Maintains content calendar, including live dates for product launches being supported by .com, deployment dates for development relevant to content, maintenance schedule (e.g. dry docks, onboard enhancements, itinerary changes), recurring content audits.

Benefits

• Annual cash bonus program
• Cost-effective medical, dental and vision plans
• Employee Assistance Program and other mental health resources
• Company paid term life insurance and disability coverage
• 401(k) plan that includes a company match
• Employee Stock Purchase plan
• 8 company-wide holidays, plus 2 additional floating holidays
• Vacation Time
• Sick Time
• Complementary stand-by cruises
• Employee discounts on confirmed cruises, plus special rates for family and friends
• Personal and professional learning and development resources including tuition reimbursement
• On-site Fitness center at our Miami campus

What This Job Offers

• Job Type: Full-time
• Career Level: Manager