Manager, Viral Marketing
About The Position
The Warner Records Viral Marketing Team is seeking a Manager, Viral Marketing who can blend traditional viral instincts with forward-looking, innovative approaches to content creation and distribution. This role requires a dynamic professional experienced in using generative AI and other emerging tools to drive viral campaigns across platforms like TikTok, Instagram, YouTube, and X. The ideal candidate possesses a deep understanding of culture, a passion for experimenting with new technology, and a proven ability to leverage automation and content systems to boost fan engagement and music consumption.
Requirements
- 2 to 4 years professional experience in influencer, social media, or digital marketing (music experience preferred but not required).
- Familiarity with content creation and distribution tools.
- Strong grasp of social platforms and digital ecosystems, with a proven ability to amplify content and build fan engagement.
- Demonstrated curiosity and adaptability in exploring new technologies.
- Strong organizational, project management, and decision-making skills with acute attention to detail and deadlines.
- Excellent writing, communication, and presentation skills.
- Ability to work effectively in a fast-paced environment, balancing multiple priorities.
Nice To Haves
- Music experience preferred
Responsibilities
- Lead viral campaign execution for your artist roster, focusing on implementing techniques to scale content production and distribution.
- Partner closely with artists, managers, and internal departments to develop innovative creator campaigns and content strategies that align with larger marketing visions.
- Maintain relationships with creators and knowledge of emerging fan communities, exploring how these ecosystems can accelerate adoption.
- Oversee creative ideation and content development, ensuring campaigns are designed for speed, scale, and adaptability.
- Develop goals, metrics, strategy, and budget for each campaign.
- Use real-time insights and performance data to optimize quickly and continuously.
- Create campaign recaps and post-mortems.
- Implement campaigns at scale, including orchestrating multi-account creator posting networks and automated distribution systems.
- Experiment with and evaluate partnerships with new technology vendors, seeding agencies, and creator networks.
Benefits
- Equal Opportunity Employer
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
