Manager, Technical Product Marketing- Capital One Software (Remote)
About The Position
Ever since our first credit card customer in 1994, Capital One has recognized that technology and data can enable even large companies to be innovative and personalized. As one of the first large enterprises to go all-in on the public cloud, Capital One needed to build cloud and data management tools that didn’t exist in the marketplace to enable us to operate at scale in the cloud. And in 2022, we publicly announced Capital One Software and brought our first B2B software solution, Slingshot, to market. Building on Capital One’s pioneering adoption of modern cloud and data capabilities, Capital One Software is helping accelerate and secure the data management journey at scale for businesses operating in the cloud. If you think of the kind of challenges that companies face – things like data publishing, data consumption, data governance, data security and infrastructure management – we’ve built tools to address these various needs along the way. Capital One Software will continue to explore where we can bring our solutions to market to help other businesses address these same needs going forward. We are seeking top tier talent to join our pioneering team and propel us towards our destination. You will be joining a team of innovative product, tech, and design leaders that tirelessly seek to question the status quo. As a Capital One Manager, Product Marketing - Data Security, you’ll have the opportunity to be on the forefront of building this business and bring these tools to market. This experienced security product marketer will bring a strategic approach to messaging, positioning, competitive intelligence, customer insight, and go-to-market execution for our cloud-based data security solutions. They will leverage their expertise in product marketing to drive customer engagement, adoption, and retention while working closely with cross-functional teams to ensure successful product launches. The product marketing charter is to make our data security solutions successful in the market and with customers. They define and execute GTM strategies focused on product activation, customer success, and long-term value realization. They are experts in our customers and products, leveraging their insights to shape marketing strategies and support the sales team with compelling content.
Requirements
- Bachelor’s Degree
- At least 5 years of product marketing experience in the B2B security, cloud, or SaaS industry.
- At least 5 years of experience executing GTM strategies and launching enterprise products.
Nice To Haves
- 8+ years of experience marketing cybersecurity products like data protection, identity and access management (IAM), or cloud security solutions.
- Strong understanding of the competitive landscape within the data security market, including key players, their strengths and weaknesses, and emerging trends.
- 8+ years of experience identifying customer pain points and developing product positioning that addresses their security needs.
Responsibilities
- Be the subject matter expert on key data security product areas, understanding both technical and business implications.
- Collaborate with Product Management, Brand Marketing, Sales and Business Development to align on vision, strategic priorities, roadmap, use cases, market segmentation and success metrics.
- Drive competitive intelligence — conduct in-depth research on competitors, monitor industry and market trends, and make informed recommendations on positioning, and pricing
- Develop and maintain competitive intelligence assets including battlecards, competitor profiles, SWOT analyses, and win/loss insights
- Support Analyst Relations Strategy - Prepare briefings, respond to inquiries, and help shape market perception and narratives with key market analysts in collaboration with the Comms team.
- Contribute to Go-To-Market plans and product releases, managing cross-functional execution.
- Analyze data from product usage, campaigns, content engagement and market insights to optimize performance and ROI metrics
- Craft compelling product messaging frameworks to inform content development that engages a variety of personas across the customer experience journey
- Produce high-quality long and short form content, including: videos, blogs, thought leadership, case studies, customer PPTs, demos and website content, among others.
- Lead Customer Advocacy efforts - build and drive community engagement through forums, meet-ups, events, and relevant platforms
- Collaborate with Sales and Customer Success teams to support enablement efforts and improve customer engagement.
Benefits
- comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
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What This Job Offers
Job Type
Full-time
Career Level
Manager
