Manager, Strategy and Integrated Content
About The Position
The Vice-President, Research & Innovation (VPRI) portfolio supports the University of Toronto as a top public research university in the world. Our mission is to create the most supportive environment possible so that our researchers, innovators and learners can do what they do best — advance understanding and apply new knowledge. Our work supports, fosters and promotes the research and innovation culture and activities of our faculty, staff and students, along with our partner hospitals, funding sponsors, and partners in the public and private sector. VPRI provides a full range of services including guidance to faculty, staff and students on funding opportunities, research agreement negotiation, oversight and accountability services including research accounting, environmental health and safety, innovation and entrepreneurship, partnerships, policies and procedures, and institutional awards and honours. The University of Toronto Entrepreneurship (UTE) is part of the Vice-President, Research & Innovation portfolio and is situated within the Schwartz Reisman Innovation Campus, located in the heart of Toronto’s Discovery District. This area is home to the largest concentration of student- and faculty-led startups in Canada. The UTE community focuses on accelerating ideas, people, social impact, and technologies, all while aiming to create an inclusive environment that reflects the diversity and talent of the innovators we serve. UTE serves as a central voice for entrepreneurship across the three campuses of the University of Toronto and represents a powerful network of over 12 accelerators. Our mission is to support, develop, and celebrate our most talented founders and their startups through a wide range of resources, networking opportunities, and entrepreneurship activities. This role offers the opportunity to shape and scale entrepreneurship initiatives that empower innovators and founders to build sustainable ventures. Reporting to the Director, University of Toronto Entrepreneurship, the Manager, Strategy and Integrated Content is responsible for amplifying the impact of U of T innovation initiatives and spotlighting opportunities within the ecosystem. The Manager, collaborating with UTC and DUA, will take a strategic approach to generating earned media and creating content for owned and paid activities with an emphasis on stewarding existing partners and attracting new ones as part of the Defy Gravity campaign. This could include tactics to attract investors from the venture capital, corporate, government and non-profit sectors.
Requirements
- Bachelor's Degree in public relations, communications, and/or marketing; or an acceptable combination of equivalent experience.
- Six to seven years of relevant experience in integrated marketing and communications.
- Experience writing project-specific proposals and briefings related to fundraising campaigns.
- Experience researching and writing stewardship reports, cultivation material and fundraising proposals.
- Experience developing and implementing communication plans that support strategic objectives and the overall vision of the unit.
- Experience in project management: conducting needs analysis, plan, organize, manage, monitor and evaluate projects
- Experience managing multiple substantive project collaborations across organizations.
- Experience managing relationships across central and divisional units or other complex, multiple stakeholder environments.
- Successful track record of providing superior service and support in a busy, demanding environment
- Superior writing ability is an essential requirement. The successful candidate will have demonstrated, through a portfolio of samples, professional-level writing ability with respect to style, organization and structure, rhetoric, appropriateness to subject, breadth of subject matter and clear understanding of the target audience(s) and presentation of key message(s)
- Knowledge and understanding of integrated marketing communications and channel planning.
- Familiarity with the development of proposals, discussion papers, cases for support and other communications integral to an entrepreneurship environment.
- Ability to manage multiple resources effectively through collaboration and influence.
- Ability to process various inputs and data into coherent, persuasive narratives.
- Ability to craft coherent narratives based on sometimes widely divergent perspectives.
Nice To Haves
- Familiarity with Canadian innovation and entrepreneurship ecosystem a strong asset.
- Familiarity with post-secondary education system an asset.
Responsibilities
- Planning and developing an integrated multi-channel communications strategy independently
- Developing plans that support proposal development strategies
- Researching and writing stewardship reports, cultivation material and fundraising proposals
- Writing targeted communications to support fundraising objectives
- Writing project-specific proposals and briefings related to fundraising campaigns
- Liaising with internal contacts to ensure communications reflect advancement campaign goals
- Editing content for style and tone
- Developing a media relations plan that supports marketing/communications strategy
- Monitoring accounts for a project and/or program
- Serving as a resource on specific issues to a group of specialists
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What This Job Offers
Job Type
Full-time
Career Level
Manager
