Manager - Store Communications

Michaels Stores•Irving, TX

1d•Onsite

About The Position

The Manager - Store Communications manages the day-to-day execution, publishing, and operational governance of all written and digital communications sent to field and store teams. Reporting directly to the Director, Store Communication and Events, this role serves as the primary operational gatekeeper ensuring all store messaging adheres to established communication guardrails, governance frameworks, and change management principles. By managing the master communications calendar, intranet content lifecycle, translation workflows, and store support communication standards, this Manager acts as a critical bridge between corporate partners and frontline team members—driving operational consistency, clarity, and field adoption across all stores.

Requirements

High School Diploma required
Proficient in enterprise intranet platforms and Content Management Systems (CMS).
Advanced proficiency in MS Office Suite (Word, PowerPoint, Excel), with demonstrated ability to design spreadsheets for auditing, tracking schedules, and reporting.
Working knowledge of change management principles and frameworks (e.g., Prosci ADKAR).
Strong editorial, proofreading, and written/verbal communication skills with the ability to adapt tone for diverse field and corporate audiences.
4+ years of retail store operations or corporate communications experience required.
Proven experience administering communications governance, SOP creation/documentation, or style guidelines in a multi-unit retail environment.
Demonstrated experience translating complex operational or technical processes into clear, frontline-friendly communications.
Ability to travel out of town for 2- to 3-day trips as needed.
Must be able to work occasional nights and weekends to support time-sensitive operational rollouts or event executions.
Self-starter with proven project management skills and the ability to prioritize and manage multiple cross-functional initiatives in a fast-paced environment.

Nice To Haves

Bachelor’s Degree in Communications, Business, Public Relations, or related field strongly preferred.
Strongly prefer Michaels store or corporate experience.
Change Management Certification: Prosci ADKAR or Certified Change Management Professional (CCMP).
Advanced Platform Management: Technical experience with enterprise digital communications, task management tools, and HRIS/intranet content management system (CMS) administration.
Data & Analytics: Ability to design, build, and analyze Excel-based reporting and dashboard tracking for field compliance and audits.
Michaels Experience: 4+ years of retail store operations or corporate office experience, with a deep understanding of store-level routines and workload dynamics.
Cross-Functional Governance: Demonstrated history of leading a communications committee, enforcing editorial style guides, or managing corporate support guardrails.
SOP & Process Design: Hands-on experience developing Standard Operating Procedures (SOPs), training collateral, or operational playbooks in a multi-location retail environment.
Event Support: Experience building communications, collateral, and leader enablement materials for large-scale corporate or operational meetings.
Bachelor’s Degree in Communications, Business, Public Relations, Organizational Development, or a related field.

Responsibilities

Maintain and enforce the master communications calendar, approval matrix, and publication cadences to prevent message fragmentation and field overload.
Perform routine content audits across store communication channels to identify off-brand language, redundant messaging, or outdated information, applying corrective actions to maintain editorial standards.
Serve as a head of the Store Communications Committee, reviewing incoming store messaging against established workload and timing guidelines before releasing content to the field.
Manage day-to-day partnership with Translation team to ensure all field communications delivered to Quebec stores meet quality standards and strict delivery schedules.
Operationalize and maintain store support communication guardrails, including standardized response templates, escalation phrasing, and approved language style guides for corporate support teams.
Monitor inbound store support request channels and outbound response protocols to ensure consistent, professional, and on-brand interactions between store support departments and field teams.
Actively partner with supporting corporate functions to streamline messaging and train content owners on proper corporate communication protocols.
Implement change management frameworks for operational rollouts, partnering with project owners to translate complex process changes into clear, actionable, field-ready communications.
Evaluate stakeholder readiness and change impacts for store-facing initiatives, ensuring communications address the "why," "what," and "how" to minimize field friction.
Track field feedback and message clarity, utilizing store input to continuously refine future communication rollout strategies.
Manage day-to-day content updates and page maintenance for MIK Check, ensuring store team resources remain organized, accurate, and easily searchable.
Manage the conversion of raw operational standards provided by cross-functional subject matter experts into clear, frontline-friendly Standard Operating Procedures (SOPs).
Oversee scheduled reviews and audits of the centralized SOP library, managing archiving protocols and updating documentation as business processes evolve.
Partner with the Director on major operational events by building and executing pre- and post-event communications, collateral, and leader enablement materials.
Lead auxiliary communications projects through requirement gathering, development, execution, and follow-up stages as assigned.
Other duties as assigned.