Manager, Social Media

National Alliance on Mental Illness•Arlington, VA

6h•Hybrid

About The Position

What started as a small group of families gathered around a kitchen table in 1979 has blossomed into the nation's leading voice on mental health. The National Alliance on Mental Illness (NAMI) is the nation's largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness. Today, we are an alliance of hundreds of local affiliates, state organizations and a national office that work in communities across the United States to raise awareness and provide support and education that was not previously available to those in need. NAMI advocates for all who are affected by mental illness, both the individuals and the people in their lives. We work to address disparities and injustices and to promote dignity and inclusion for all people with mental illness and their families. In addition to being advocates, we educate, we listen, and we lead as evidenced by our public awareness campaigns, the range of programs we provide, and our strong public policy. NAMI is seeking a Manager, Social Media, to support the execution and day-to-day management of NAMI's national social media robust presence across multiple platforms. This role is responsible for translating strategy into action by managing content development, campaign execution, publishing, and community engagement to help amplify NAMI's mission and grow its online community. Reporting to NAMI's Senior Manager, Social Media, the Manager will help ensure that social media content is timely, accessible, and in alignment with NAMI's brand and organizational priorities. The role balances content creation, coordination, and community management while supporting a collaborative and scalable social media operation within Marketing & Communications. This full-time position is based out of our Arlington VA office, 3 days per week. May work hybrid on the additional 2 days. Salary Range: $68k - $75k

Requirements

Bachelor's degree in English, Communications, Marketing, Journalism, Media, Public Relations or related field
2-4 years of experience managing or supporting social media for an organization or brand.
Demonstrated experience with content creation, campaign execution, and community engagement.
Strong writing, editing, and content adaptation skills across platforms.
Ability to manage multiple projects, timelines, and stakeholders in a fast-paced environment.
Familiarity with community management, moderation, and escalation practices.
Experience using social media management tools, such as Sprout Social (highly preferred) or Hootsuite
Familiarity with social media advertising and analytics platforms
Proficiency with Microsoft Office Suite, including PowerPoint, Word, Excel and Outlook
Experience with collaborative, project- and asset-management tools or databases, such as Asana (highly preferred) and SharePoint
Must pass background check

Nice To Haves

Experience in nonprofit, public health, or mission-driven communications preferred.

Responsibilities

Execute social media plans for national campaigns, awareness months, observances, partnerships, and organizational initiatives.
Write, edit, and adapt social media copy for platforms including Facebook, X/Twitter, Instagram, LinkedIn, Threads, TikTok, and YouTube, ensuring alignment with NAMI's voice and editorial standards.
Coordinate with Brand, Communications, Government Relations, Strategic Alliances and Development, and other internal teams to ensure social media assets are delivered, reviewed, and published on schedule.
Translate complex programmatic, advocacy, or policy-related information into clear, audience-friendly social content.
Manage the day-to-day social media content calendar, ensuring accuracy, balance, and timely execution.
Track deadlines, approvals, and dependencies across teams to support efficient content workflows.
Apply established social media guidelines, templates, and accessibility best practices across all content.
Identify gaps, risks, or timing conflicts and collaborate with the Senior Manager, Social Media on solutions.
Support community management across NAMI's social media platforms, including monitoring comments, responding to direct messages, and moderating conversations in alignment with approved guidance.
Apply established response frameworks and escalation protocols for sensitive or high-risk content.
Help maintain respectful, safe, and mission-aligned online spaces, escalating issues as appropriate.
Partner with internal departments (Programs, Advocacy, Development, Communications) to support social media requests and campaign needs.
Support cross-department coordination to ensure social media efforts are integrated into broader marketing and communications initiatives.
Monitor post-level performance and platform trends, contributing insights and learnings to campaign recaps and reporting.
Assist with gathering analytics and preparing summaries to inform optimization efforts.
Stay current with social media trends, tools, platform updates, and accessibility standards relevant to mental health communications.
Assist with social media advertising efforts, including content coordination and execution support.
Support training and guidance for staff and NAMI Alliance partners on social media best practices, as needed.
Attend organizational events and support real-time social media coverage when appropriate.
Perform other duties as assigned.

Benefits

Generous and comprehensive Health, Dental, and Vision Plans
Paid Time Off: Vacation, Personal, and Sick Leave
Paid Parental Leave
403(b) retirement plan
Flexible Spending Accounts for health care, dependent care and commuter expenses
Life Insurance and Disability coverage paid by NAMI
Flexible Work and Telework programs
Professional Development Reimbursement program
A variety of wellness offerings to support team members
Employee Referral Program
The Employee Assistance Program (EAP) which provides support for personal and family problems common in contemporary life