Manager, Social Media

Lids•Indianapolis, IN

18d

About The Position

Interested in leading Social Media initiatives for the well-loved Lids fashion brand? The Manager of Social Media works with a team of dedicated professionals responsible for defining and executing innovative strategies and campaigns. You will promote product launches and brands across all social media channels globally. Have ideas on how to build brands by connecting to a passionate and loyal following? The plan is yours to create and execute. The ideal candidate will have a strong background in strategic planning and campaign implementation within the digital and social media space.

Requirements

Bachelor’s Degree
7+ years Digital Marketing experience with a focus in Social Media.
5+ years people leader experience
Well versed in social media including new and emerging platforms
Strong analytical, critical thinking and project management skills
Strong leader and team player
A passion for social media
Experience working with and promoting brand initiatives
Excellent written and verbal communication skills; strong editing skills with attention to detail
Enthusiastic team player with the flexibility to re-prioritize, multi-task and switch tasks fluidly.
Well organized with attention to detail and ability to follow-through.

Responsibilities

Develop social media strategies that expand brand awareness, drive customer growth and ultimately increase store sales.
Serve as the lead business driver of social media channels to devise, monitor and optimize campaigns to meet KPIs.
Drive innovation across all social channels, remaining up to date on new technology, platforms, macro trends and competitor activities to apply to strategic plans.
Expand the fan base across the brand’s owned social channels by attracting new followers and transforming current followers into brand advocates.
Drive meaningful engagement across all relevant social channels.
Devise unique and creative social media campaigns to drive value while aligning with the brand voice.
Oversee and manage planning, content calendars, reporting, and optimizations across all social platforms.
Work collaboratively with cross-functional teams to ensure goals are aligned.
Lead Influencer relationship
Lead product gifting/seeding
Manage, coach and lead social media team.
Manage budgets and allocation of funds across social channels while closely monitoring and driving return on investment.
Meet ongoing deadlines in an often fast-paced environment.