Manager, Social Media

Lifestyle Communities•Nashville, TN

3d•Hybrid

About The Position

We are seeking a creative, strategic, and highly organized Social Media Manager to lead digital content and social engagement for our portfolio of brands, including multifamily apartment communities, a specialty coffee shop, a short-term rental business, a home building operation, a wellness department, and a full-service restaurant. This role combines storytelling, branding, community engagement, and performance-driven content creation to grow our audience, elevate our brand presence, and drive measurable business results across each property. You will be responsible for creating compelling content, managing day-to-day social activity, illustrating brand voice, tracking performance, and ensuring each brand stays relevant and engaging across all major platforms.

Requirements

Alignment with LC’s Core Values: Performance, Communication, Leadership, Quality, Teamwork.
2 - 4+ years of experience in social media marketing, content creation, or digital storytelling.
Strong photography and videography skills; proficiency in editing tools (CapCut, Adobe Suite, Canva, etc.).
Deep understanding of social trends, platform algorithms, and content best practices.
Strong writing and communication skills with a focus on brand voice.
Ability to work on-site frequently to capture real-time content.
Organized, self-driven, and able to manage multiple brands simultaneously.

Nice To Haves

Experience working with hospitality, food & beverage, or multifamily real estate brands is preferred.

Responsibilities

Develop and execute monthly social media content calendars for all brands.
Create high-quality photos, video, Reels, and TikTok content that aligns with each brand’s tone, personality, and target audience.
Produce on-site content at our apartment communities, coffee shop, and restaurant, including resident events, product features, behind-the-scenes moments, staff highlights, property amenities, and lifestyle storytelling.
Maintain a consistent brand identity across channels while adapting to the unique needs of each business.
Track KPIs such as engagement, reach, growth, impressions, click-throughs, and conversion metrics with the support of our Marketing team.
Prepare reports with insights and recommendations to optimize performance.
Test new content formats, posting times, and creative approaches based on data.
Build brand awareness and local community presence through social storytelling.
Collaborate with on-site leasing teams, baristas, restaurant staff, and leadership to feature events, promotions, specials, and resident/guest experiences.
Work with marketing leadership to support campaigns such as grand openings, seasonal activations, leasing pushes, and menu launches.
Encourage and curate user-generated content.
Coordinate with our external partners to enhance social ads.