Manager, Social Media

Sony Pictures Entertainment•Culver City, CA

23d•$91,400 - $105,000

About The Position

The Social Media Manager plays a pivotal role in shaping, executing, and evolving the social media strategy across Sony Pictures’ home entertainment and TV distribution slate as well as studio-wide initiatives. This position is responsible for the day-to-day oversight and long-term planning of organic and paid social campaigns across all major platforms, including TikTok, Meta (Facebook, Instagram, WhatsApp), X, YouTube, Snapchat, Pinterest, and emerging platforms. This includes managing the studio’s @SonyPicsAtHome handles, franchise social handles and special initiatives, driving cultural relevance, and ensuring consistency across every social media touchpoint. In this role, the Manager serves as the community manager, developing tailored and strategic voice and tone for each campaign while engaging with fans, talent, and partners to cultivate strong, authentic connections with audiences. They also oversee global social account setup, verification, and content management, including supporting territories with account verification, troubleshooting platform issues, and streamlining the communication of best practices. This individual leads cross-divisional alignment efforts, including participating in the One Sony social meeting, uniting teams from the Motion Picture Group, Sony Music, Sony Pictures Television, Sony Pictures Animation, Sony Corporate, and Sony Pictures Classics to drive synergy and collaboration. The role also manages partnerships and collaborative social strategy with PlayStation, Crunchyroll and other Sony entities. The Manager serves as a central resource for social media best practices across organic and paid social media, working closely with marketing, publicity, media, creative, and influencer teams. They provide content strategy guidance, manage platform relationships, coordinate live event coverage, and offer campaign performance insights through social listening tools, native social insights, internal reporting sources across PVOD/PEST releases and TV distribution. Working in close partnership with the Distribution Digital Marketing team, this role oversees the development and deployment of best-in-class social creative throughout premium transactional windows and TV license deals. This role will assist in the creation of platform-native assets like Reels, Stories, TikToks, and GIFs throughout the downstream windows. They will also lead evergreen and franchise content strategy, helping shape the studio's always-on social presence and support long-term IP planning for franchise social accounts. This role collaborates directly with social platform partners to streamline the launch of key campaign materials and accelerate approvals or requests. With a keen understanding of what drives audience engagement, they identify content and trends that spark conversation and ensure they are integrated into each campaign’s strategy. Leveraging the latest tools and features across platforms, they plan and leads live social coverage at press junkets, premieres, and special events — delivering real-time, high-impact content that captures the energy of each moment and keeps fans engaged. The Manager will demonstrate a deep understanding of evolving platform tools, consumer behaviors, and creative innovation to ensure Sony Pictures remains a digital-first, fan-focused, and industry-leading entertainment brand online

Requirements

Social Media/Marketing background
Well versed on creating content and identifying trends on social platforms such as Facebook, Instagram, Twitter, Snapchat, Pinterest, TikTok and Giphy
Uploading and scheduling social assets on each social platform
Digital publishing landscape including top websites in the following categories: Movies, Entertainment, Technology, Video, Male and Female Lifestyle, News
Digital Reporting Tools including ListenFirst, Crimson Hexagon, Google/Adobe Analytics, and Social Platform Insights
Excellent written and oral communication skills
Strong verbal, written, and presentation skills
Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
Familiarity with Adobe Photoshop
Self-starter with high level of initiative
Passionate, committed with a high level of energy
Strong sense of ownership and urgency
Must have an open communication style which takes into account managing expectations with multiple stakeholders
Manage multiple projects, set priorities, and meet deadlines
Effectively communicate with consumers
Be a strategic critical thinker
Have a high attention to detail
Analyze and apply data to improve results
Work collaboratively in a team environment
Excellent organizational skills

Nice To Haves

BA
4 Years of Social Media Campaigns/Digital Marketing experience
Publicity experience a plus

Responsibilities

Shaping, executing, and evolving the social media strategy across Sony Pictures’ home entertainment and TV distribution slate as well as studio-wide initiatives.
Day-to-day oversight and long-term planning of organic and paid social campaigns across all major platforms, including TikTok, Meta (Facebook, Instagram, WhatsApp), X, YouTube, Snapchat, Pinterest, and emerging platforms.
Managing the studio’s @SonyPicsAtHome handles, franchise social handles and special initiatives, driving cultural relevance, and ensuring consistency across every social media touchpoint.
Developing tailored and strategic voice and tone for each campaign while engaging with fans, talent, and partners to cultivate strong, authentic connections with audiences.
Overseeing global social account setup, verification, and content management, including supporting territories with account verification, troubleshooting platform issues, and streamlining the communication of best practices.
Leading cross-divisional alignment efforts, including participating in the One Sony social meeting, uniting teams from the Motion Picture Group, Sony Music, Sony Pictures Television, Sony Pictures Animation, Sony Corporate, and Sony Pictures Classics to drive synergy and collaboration.
Managing partnerships and collaborative social strategy with PlayStation, Crunchyroll and other Sony entities.
Serving as a central resource for social media best practices across organic and paid social media, working closely with marketing, publicity, media, creative, and influencer teams.
Providing content strategy guidance, managing platform relationships, coordinating live event coverage, and offer campaign performance insights through social listening tools, native social insights, internal reporting sources across PVOD/PEST releases and TV distribution.
Overseeing the development and deployment of best-in-class social creative throughout premium transactional windows and TV license deals.
Assisting in the creation of platform-native assets like Reels, Stories, TikToks, and GIFs throughout the downstream windows.
Leading evergreen and franchise content strategy, helping shape the studio's always-on social presence and support long-term IP planning for franchise social accounts.
Collaborating directly with social platform partners to streamline the launch of key campaign materials and accelerate approvals or requests.
Identifying content and trends that spark conversation and ensure they are integrated into each campaign’s strategy.
Planning and leads live social coverage at press junkets, premieres, and special events — delivering real-time, high-impact content that captures the energy of each moment and keeps fans engaged.
Demonstrating a deep understanding of evolving platform tools, consumer behaviors, and creative innovation to ensure Sony Pictures remains a digital-first, fan-focused, and industry-leading entertainment brand online