Manager, Social Media Strategy & Content

Ocean Spray • Boston, MA

6d • Hybrid

About The Position

Ocean Spray is seeking a visionary Manager, Social Media Strategy & Content to lead the evolution of our organic social ecosystem. Reporting to the Senior Manager, Brand & Creative Strategy, this role will define and execute a modern social vision that elevates our brand, drives cultural relevance, and establishes social as a critical component of the consumer experience. The ideal candidate combines strategic leadership with hands-on content expertise, bringing experience in brand storytelling, audience engagement, creator partnerships, and social-first content development while helping build and scale a best-in-class social function.

Requirements

• 5+ years of experience in social media strategy, content strategy, digital marketing, or integrated brand communications.
• Proven experience developing and leading social strategies for major consumer brands, agencies, or media organizations.
• Demonstrated ability to build content ecosystems that drive both brand growth and audience engagement.
• Experience managing agencies, creators, production partners, and cross-functional stakeholders.
• Strong understanding of the social media landscape, platform evolution, creator economy, and content trends.
• Bachelor's or University Degree (Required)
• At least 5 Years of Experience

Nice To Haves

• Experience building, leading, or optimizing social media team structures
• Experience developing content strategies across organic social, influencer, community management, and social-first creative.
• CPG, food and beverage, lifestyle, or consumer brand experience preferred.

Responsibilities

• Define Ocean Spray's Social Vision: Develop and own a forward-looking social media vision and content strategy that reflects Ocean Spray's brand ambition, creative direction, and business goals. Establish a clear point of view on the role social should play across brand building, culture, community, commerce, and consumer engagement. Move the organization from reactive social execution toward a proactive, strategically-led content ecosystem. Identify emerging opportunities, platforms, and consumer behaviors that will shape the future of the brand's social presence.
• Lead Organic Social Content Strategy: Develop distinct content frameworks, editorial approaches, and creative systems that deliver consistent, compelling brand storytelling across channels. Introduce new content formats, narrative structures, creator models, and production approaches that evolve beyond historical playbooks while maintaining strong performance. Ensure content reflects Ocean Spray's creative standards and brand voice while remaining relevant to social audiences. Balance participation in culture and trends with a disciplined focus on long-term brand equity and distinctiveness. Provide creative direction and guidance on content concepts, campaigns, creator collaborations, and real-time opportunities.
• Build and Scale Social Capabilities: Help design the future-state social operating model, including team structure, workflows, governance, and capabilities. Lead, mentor, and inspire a growing team of social strategists, content creators, and community managers as the function expands. Build strong partnerships across Brand, Creative, Communications, Consumer Insights, and Marketing teams. Foster a culture of experimentation, learning, and creative excellence.
• Manage Social Agency, Creators and Technology Partnership: Oversee agency relationships, creators and external partners, ensuring strategic alignment, creative quality, and operational efficiency. Evaluate, onboard, and integrate new social platforms, content tools, AI-enabled solutions, and emerging technologies. Build a cohesive ecosystem of partners that strengthens Ocean Spray's social capabilities and impact. Establish clear processes, expectations, and measurement frameworks
• Drive Performance & Continuous Improvement: Define KPIs and success metrics that balance engagement, brand health, audience growth, and business impact. Translate social insights and performance data into actionable recommendations and strategic decision-making. Champion a test-and-learn mindset to continually improve content effectiveness and operational efficiency. Communicate social performance, opportunities, and strategic recommendations to senior leadership.

Benefits

• Complete insurance package on Day-1 that includes a plethora of health and wellness programs
• Health, Dental and Vision insurance
• Health savings account
• Flexible spending account
• Life and accident insurance
• Employee assistance program
• Telehealth services
• 1:1 health coaching
• Supportive benefits for all the stages of your life
• 401(k) with up to 6% Company matching; additional potential discretionary match at year-end
• Short-Term Incentive/Performance bonuses
• Flexible scheduling options
• Vacation pay, up to three weeks of time (pro-rated for your first year of employment)
• Holiday pay for 12 holidays
• Career development and growth opportunities
• Tuition/Education assistance programs
• Access to LinkedIn Learning
• Scholarship programs for children of employees
• Parental leave
• Bright Horizons Family Solutions – Back-up care, tutoring, etc.
• Adoption assistance
• Bereavement leave
• Up to $300 fitness reimbursement
• Up to $300 massage reimbursement
• Employee appreciation events
• Employee discounts
• Charitable giving

What This Job Offers

• Job Type: Full-time
• Career Level: Manager