Manager - Social Media & Partnership

Frontier Careers • Denver, CO

14h

About The Position

The Social Media Manager will play a leadership role in cultivating brand advocates and connecting with our customers as part of their overall experience with Frontier Airlines. This position will also play an instrumental role in developing and executing customer engaging and brand building content. Some key responsibilities include content creation, monitoring and managing the brand's social media channels, engaging with the community, encourage loyalty, stimulate conversions, and foster conversation around the brand.

Requirements

• 5-10 years of social media and digital marketing experience required
• A proven track record managing social media platforms like Facebook, X, Instagram, LinkedIn and TikTok.
• A strong understanding of user behavior and demographics per unique social media platform
• A strong understanding of platform algorithms and best practices for expanding organic reach and engagement.
• An eye for spotting social media trends and moments
• Amazing storytelling, content creation and copywriting skills
• Ability to think fast with sound judgement and decision-making skills
• Ideal candidate will have experience working with large social communities and nationally recognized brands
• Experience analyzing, tracking, and building reports for social media campaigns using analytics tools like Google Analytics (GA4) and Power BI.
• Experience using social scheduling tools like Sprout Social, Loomly, and Later.
• Experience with social monitoring and listening tools like Meltwater.
• Experience using video and content production tools like CapCut and Canva.
• Comfortable receiving feedback and quickly change course based on business needs
• Team player who can work collaboratively with other departments, partners and marketers
• Must have excellent communication and interpersonal skills
• Must be self-motivated, self-starter, have a sense of urgency and extremely well-organized
• Ability to travel and work offsite (airport, hanger, etc) in addition to working in the office.
• Ability to work with minimum supervision in a collaborative team environment
• Microsoft office product skills including Excel and PowerPoint
• Ability to meet deadlines while working in a fast-paced, changing environment
• Must exercise sound business judgment and handle confidential information with sensitivity
• Must be a team player with ability to work on several projects at a time

Responsibilities

• Develop and implement comprehensive social media strategies across multiple platforms (e.g., Facebook, X, Instagram, TikTok, LinkedIn) that align with Frontier's marketing goals and drive key performance indicators.
• Collaborate with any brand and/or marketing agency in the development of social media strategy aligned to Frontier’s business goals and objectives
• Oversee, create, and curate high-quality, engaging content, including text, images, and videos, that resonates with Frontier's target audience by platform.
• Work closely with and provide guidance to creative services teams for multi-media content generation.
• Be highly tuned into customer sentiment, cultural trends, and viral moments and be able to quickly create content that reflects on each.
• Work with costumer care teams to monitor and respond to customer inquiries, comments, and feedback in a timely and professional manner.
• Analyze social media performance metrics to measure campaign effectiveness, identify trends, and optimize strategies.
• Generate and present weekly, monthly, and quarterly reports to marketing and commercial team leaders.
• Collaborate with paid teams to identify and execute paid social media campaigns that drive revenue and increase bookings.
• Drive influencer, affiliate marketing and/or additional brand partnership/collaboration campaigns to drive revenue and increase bookings.
• Partner with brand agency in support of influencer and affiliate marketing efforts
• Work closely with the marketing team to ensure consistent messaging and alignment with overall marketing goals.
• Stay abreast of the latest social media trends, best practices, and industry news and create actionable plans on how to incorporate these into Frontier social media plan.

Benefits

• Flight benefits for you and your family to fly on Frontier Airlines
• Buddy passes for your friends so they can experience what makes us so great
• Discounts throughout the travel industry on hotels, car rentals, cruises, and vacation packages
• Discounts on cell phone plans, movie tickets, restaurants, luggage, and over 2,000 other vendors
• Enjoy a ‘Dress for your Day’ business casual environment
• Flexible work schedules that support work/life balance
• Total Rewards program including a competitive base salary, short-term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time, and medical/dental/vision insurance that begins the 1 st of the month following your hire date.
• The HOPE League, Frontier Airlines’ non-profit organization, is dedicated to providing employees with financial assistance during catastrophic hardship

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees