Manager, Social Commerce

VaynerMedia • New York City, NY

9d

About The Position

We are seeking a Manager of Social Commerce to lead and grow social commerce initiatives for multiple client brands in a fast-paced, bold agency setting. This individual will focus on TikTok Shop and similar platforms, managing influencer/affiliate partnerships and storefront optimizations to drive sales and engagement. They will ensure each campaign meets key performance indicators (KPIs) on relevant social commerce channels, using creativity and data-driven insights to convert trends into tangible revenue growth.

Requirements

• 5+ years of experience in social media marketing, e-commerce, paid media, or affiliate marketing, with a strong focus on social commerce (particularly TikTok Shop or similar platforms)
• In-depth understanding of the TikTok platform, its algorithms, and creator culture, plus familiarity with other social commerce ecosystems (e.g. Instagram Shopping, YouTube commerce)
• Proven ability to drive performance against targets – demonstrated track record of meeting or exceeding KPIs such as sales growth, conversion rates, and engagement metrics in previous roles
• Excellent communication and relationship-building skills, including experience working directly with influencers/creators and cross-functional internal teams
• Data-driven mindset with strong analytical skills; comfortable interpreting campaign data and using insights to adjust tactics for improvement
• Highly organized and able to manage multiple client projects simultaneously, delivering quality results under tight timelines
• Thrives in a fast-paced, results-driven agency environment, displaying a proactive attitude and collaborative spirit

Responsibilities

• Develop and execute social commerce strategies for multiple clients on platforms like TikTok Shop and other emerging channels, driving authentic customer engagement and conversions
• Source and Manage relationships with TikTok creators, influencers, and affiliate partners – from outreach and onboarding to content collaboration – to amplify brand campaigns and reach performance goals
• Curate and optimize clients’ TikTok Shop storefronts (product listings, images, descriptions) to ensure accuracy and appeal, maximizing click-through and purchase rates
• Monitor campaign performance and track KPIs (e.g. Shop revenue, conversion rate, affiliate revenue, ROI), generating reports with actionable insights and refining strategies based on data
• Collaborate with internal teams (media, creative, Brand) to coordinate social commerce campaigns and ensure consistent brand messaging across all channels
• Stay up-to-date with the latest social commerce trends, platform updates (e.g. new TikTok Shop features), platform incentives (Brand & agency), and best practices, proactively integrating these into client strategies
• Assist in managing campaign budgets and ensuring spend is aligned with ROI targets and client expectations (e.g. balancing promotional costs with sales outcomes)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees