Manager, Omnichannel and Social Commerce

Wella

2d•$105,000 - $130,000•Hybrid

About The Position

Together, WE enable individuals to look, feel, and be their true selves. Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. For additional information about the Wella Company please visit www.wellacompany.com. We are seeking a creative, strategic, and results-oriented Manager, Omnichannel and Social Commerce to play a pivotal role in driving the growth of our TikTok Shop business and supporting emerging social-selling platforms. As the channel owner for social commerce, this role will focus primarily on TikTok Shop, overseeing the development of platform strategy, creator/affiliate direction, and cross-functional alignment, while managing the day-to-day partnership with our TikTok Shop agency. In addition, this position will support broader omnichannel ecommerce needs—including B2B retailer.com partners and brand.com as needed—by providing strategic support, coordinating cross-functional deliverables, and ensuring consistency across digital touchpoints This position requires a deep understanding of social-commerce ecosystems, creator-driven commerce, and omnichannel best practices, as well as strong analytical capabilities and the ability to collaborate effectively across internal teams and external partners.

Requirements

Bachelor’s degree in Marketing, Business Administration, or related field with 4+ years of experience in ecommerce, digital marketing, social commerce, influencer/affiliate marketing, or marketplace management; Or 6+ years of relevant experience.
Strong understanding and passion for social-commerce platforms, short-form content strategy, and creator/affiliate ecosystems.
Experience managing external agency partners and cross-functional teams.
Strong analytical skills with the ability to interpret data, surface insights, and make informed, strategic decisions.
Excellent communication, relationship-building, and project management skills.
Creative thinker with a passion for innovation and driving business growth.

Nice To Haves

TikTok shop experience highly preferred
Beauty, personal care, or consumer products experience preferred.

Responsibilities

Lead the overall TikTok Shop growth strategy, including channel planning, product prioritization, promotional cadence, and performance optimization.
Provide strategic oversight to the TikTok Shop agency, ensuring alignment on growth plans, creator pipeline, content direction, and storefront performance.
Serve as the internal owner for TikTok Shop, aligning Marketing, Brand, Social, Creative, Operations, Sales, and DTC teams to support channel initiatives and ensure cohesive execution.
Troubleshoot and resolve operational, system, or technical issues impacting channel performance in partnership with internal teams and the agency.
Provide regular performance reporting to internal stakeholders and make strategic recommendations to improve channel performance.
Support broader omnichannel ecommerce efforts as needed, including assisting with B2B retailer.com partners (e.g., Sally Beauty, Cosmoprof, SalonCentric) or brand.com initiatives.
Collaborate with Sales, Marketing, Creative, Operations, and DTC teams to deliver assets, product information, and updates required for digital channel execution.
Ensure consistency of brand storytelling, product presentation, and promotional alignment across digital touchpoints.
Contribute to channel-level forecasting, demand planning, and performance analysis to support holistic omnichannel visibility.