Manager, SEO / AEO (People Management Req.)

Risepoint

About The Position

Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs. The Impact You Will Make: In this role, you will directly influence organic growth by improving how prospective students discover, engage with, and convert on Risepoint’s university partner websites. Through rigorous content auditing, on-page optimization, and technical SEO execution, you will strengthen topical authority across priority subject areas and ensure our content ecosystem is aligned to real search demand. Your work will drive measurable gains in organic visibility, traffic, and qualified leads across a complex, multi-site portfolio of 70+ university partners. You will also play a critical role in preparing Risepoint’s digital properties for the future of search. By optimizing content and site experiences for AI-driven and generative search environments, and by enabling high-quality execution from the specialists you lead, you will help build scalable, repeatable SEO and AEO practices that deliver sustained performance.

Requirements

5-7 years organic performance optimization for enterprise, agency, or multi-site ecosystems that demonstrates experience driving measurable gains in organic traffic, conversion, and visibility.
2+ years of management or team lead experience, including coaching, prioritization, and quality assurance of organic projects
Strong analytical capability, with experience translating performance data into prioritized, actionable SEO recommendations.
Excellent communication and presentation skills, with the ability to collaborate effectively and present insights to cross-functional and senior stakeholders.

Nice To Haves

Demonstrated experience using AI to improve SEO operations, including automating research, analysis, and reporting workflows
Experience supporting Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO) initiatives in evolving search environments
Experience working in higher education, or similarly complex, multi-brand ecosystems

Responsibilities

Project Management & Leadership – Oversee planning and day-to-day execution of SEO and AEO initiatives across assigned university partner websites, ensuring alignment with enterprise strategy and priorities
On-Page Optimization – Audit and evaluate existing content to identify optimization opportunities, refresh or pruning needs, and content gaps. Partner with Content teams to inform creation of new content that builds authoritative topic clusters and improves organic visibility and performance.
AI Visibility Improvements – Implement optimization tactics for AI overviews, generative engines, and answer-focused search experiences, including structured data, entity optimization, and content enhancements
Technical SEO & Site Health – Lead technical SEO analysis and implementation including site architecture, crawlability, indexation, Core Web Vitals, schema markup, and CMS/DXP best practices in partnership with MarTech and UX teams
Performance Analysis & Reporting – Analyze organic performance trends, diagnose issues and opportunities, and communicate insights to internal stakeholders
People Management & Enablement – Manage, coach, and develop SEO Specialists. Set clear priorities, review work quality, and support skill development aligned to team standards.
Cross-Functional Collaboration – Partner with Content, UX, CRO, Paid Media, and Analytics teams to ensure integrated optimization strategies that drive discoverability, engagement, and conversion

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