Search Manager - SEO, AEO and Generative Discovery

Canyon Ranch • Fort Worth, TX

25d • Remote

About The Position

Canyon Ranch guides the pursuit of wellbeing on a path through immersive destinations to a lifetime of proven answers. We inspire your well way of life through Integral Answers, Personal Guidance, Lifetime Impact and Evidence-based Progress.
Canyon Ranch is now seeking a Search Manager (SEO/AEO) for our Marketing team.
In this role, you’ll lead how Canyon Ranch is discovered across search engines and AI-powered platforms. You will shape SEO and AEO strategy to improve visibility, relevance, and organic growth across digital channels. Working cross-functionally, you’ll ensure our content performs strongly in Google, voice search, and generative AI results.

Requirements

• Bring hands-on experience with 2-4 years of SEO, AEO, and organic search growth
• Use platforms like Google Analytics (GA4), Google Search Console, and Tag Manager
• Apply SEO tools such as Ahrefs, SEMrush, Moz, or Screaming Frog
• Optimize content within CMS platforms (WordPress, AEM, or similar)
• Implement technical SEO fundamentals including schema markup, page speed, and indexing
• Analyze performance using keyword research, rank tracking, and crawl diagnostics
• Collaborate using project management and data visualization tools (Jira, Asana, Looker)

Nice To Haves

• Experience with health, wellness, fitness, or other credibility-sensitive content categories.
• Familiarity with E-E-A-T concepts and content quality standards.
• Exposure to schema/structured data, AEO tactics, or SERP feature optimization.
• Early experimentation evaluating brand visibility in AI-generated answers.

Responsibilities

• Lead SEO and AEO strategy to increase qualified organic traffic and AI-driven visibility
• Optimize site content for search engines, voice search, and generative AI results
• Analyze keyword intent, SERP trends, and user behavior to guide content strategy
• Partner with content, brand, and digital teams to improve search performance
• Monitor rankings, traffic, and conversions using SEO analytics platforms
• Test, refine, and scale on-page, technical, and schema-based SEO improvements

Benefits

• Use of services and facilities including the spa, fitness classes, lectures, and overnight stays at all Canyon Ranch locations nationwide.
• Generous health plan including Health, Dental and Vision after 30 days of employment
• 25 Days of personal (vacation/sick) and holiday time off
• Supplemental Health care options (including Accidental, Critical Illness and Hospital care)
• Employer-paid life insurance and Employee Assistance Program
• Paid Maternity leave

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed