Senior Manager, Web Content and SEO/AEO

Zscaler

2h•Hybrid

About The Position

Zscaler is a pioneer and global leader in zero trust security. The world’s largest businesses, critical infrastructure organizations, and government agencies rely on Zscaler to secure users, branches, applications, data & devices, and to accelerate digital transformation initiatives. Distributed across more than 160 data centers globally, the Zscaler Zero Trust Exchange platform combined with advanced AI combats billions of cyber threats and policy violations every day and unlocks productivity gains for modern enterprises by reducing costs and complexity. Here, impact in your role matters more than title and trust is built on results. We believe in transparency and value constructive, honest debate—we’re focused on getting to the best ideas, faster. We build high-performing teams that can make an impact quickly and with high quality. To do this, we are building a culture of execution centered on customer obsession, collaboration, ownership and accountability. We champion an “AI Forward, People First” philosophy to help us accelerate and innovate, empowering our people to embrace their potential. If you’re driven by purpose, thrive on solving complex challenges and want to make a positive difference on a global scale, we invite you to bring your talents to Zscaler to help shape the future of cybersecurity. Senior Manager, Web Content and SEO/AEO United States (Remote/Hybrid) Reporting to the Director of Web Development We are actively seeking an accomplished Manager to lead our team of Content Writers and SEO/AEO specialists. In this role, you will play a critical role in how customers discover, experience, and engage with Zscaler across search engines and AI-powered platforms. You will develop and lead the content and optimization (SEO/AEO/GEO) strategies for our public facing digital experiences (including zscaler.com). You will also directly manage a team of 3+ individual contributors while closely collaborating with our head of global web, web engineering, analytics/CRO, and UX design teams to deliver world-class experiences for both end users and agents.

Requirements

A total of 8+ years in a digital marketing role, with a minimum of 2 years direct people management experience.
Extensive experience in SEO/AEO/GEO, CRO, UX, or digital marketing roles within B2B SaaS or enterprise technology.
Proven ability to directly manage and lead teams and execute content, SEO/AEO, and marketing strategies at scale.
Strong understanding of technical SEO, site architecture, and performance optimization.
A data-driven mindset with a focus on translating search metrics into measurable business impact.

Responsibilities

Lead Zscaler’s global content and optimization (SEO/AEO/GEO) strategies. You’ll be responsible for defining metrics of success, monitoring our performance against these metrics, and adjusting our strategies to continuously increase organic traffic, keyword rankings, and AI-driven search visibility.
Directly manage and develop a team of optimization specialists and web content writers (performance management, coaching, and career development), driving high-quality execution and continuous improvement to deliver search-informed editorial strategies aligned to customer needs and buyer journeys.
Own technical optimization and site performance initiatives, collaborating with analytics and web engineering teams to improve crawl efficiency, page speed and overall site health.
Champion user experience improvements by identifying opportunities to enhance clarity, usability, and conversion across key pages.
Lead content strategy initiatives to continuously improve and expand Zscaler’s global web presence, using best in class analytics, optimization, and CRO tools to validate assumptions and drive forward motion.