Manager, SEM

Marketbridge•Boston, MA

4d•$70,000 - $90,000•Remote

About The Position

This is a remote role, required to work in EST hours with flexibility to work in PST as needed based on client needs. Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. The Search Engine Marketing (SEM) Manager owns strategy, execution, and performance of paid search programs. This role is responsible for driving measurable business outcomes, leading campaign strategy, and mentoring team members while aligning search efforts to broader marketing and revenue goals.

Requirements

4+ years of SEM / paid search experience
Proven ability to manage and scale high-performing campaigns
Deep expertise in Google Ads, including bidding strategies and optimization techniques
Strong analytical and data interpretation skills
Experience managing budgets and forecasting performance
Ability to communicate performance insights clearly to stakeholders
Experience in an agency environment
Experience mentoring or managing team members
Familiarity with CRM and marketing automation platforms
Candidates must be eligible to work in the United States, without visa sponsorship.

Responsibilities

Develop and lead SEM strategy across Google Ads and other search platforms
Oversee campaign structure, scaling strategies, and ongoing optimization
Manage budgets, forecasts, and performance against KPIs such as CPA, ROAS, and revenue
Translate business goals into measurable paid search strategies and execution plans
Lead testing roadmaps including bidding strategies, audience targeting, and creative
Analyze performance data and deliver insights to stakeholders and clients
Collaborate cross-functionally with strategy, analytics, and creative teams
Ensure accurate tracking, attribution, and data integrity across campaigns
Mentor and support junior team members