Manager, Section Marketing

USTA National Headquarters • Orlando, FL

2d • $70,000 - $80,000 • Hybrid

About The Position

This role is responsible for partnering with USTA’s 17 sections to help align the national marketing strategy with local execution, driving participation, engagement, and growth of tennis in communities across the country. It combines strategic planning and hands-on coordination, working closely with sections and internal teams to align efforts, connect to national marketing resources, and support the successful execution of USTA programs, campaigns, and initiatives.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field
• 5+ years in marketing, preferably in a multi-stakeholder or matrixed organization
• Proven ability to develop and execute integrated marketing strategies and campaigns
• Comfortable using data and insights to inform decisions and optimize performance
• Strong organizational and project management skills, with the ability to manage multiple priorities
• Familiarity with marketing tools and platforms (e.g., asset libraries, project management tools such as Monday.com)
• Excellent written and verbal communication skills
• Highly organized, detail-oriented, and able to work effectively with cross-functional teams

Nice To Haves

• Background working with regional, chapter-based, or non-profit structures preferred
• Experience in sports is a plus

Responsibilities

• Serve as the primary marketing contact for USTA sections, building strong relationships with section marketing teams, acting as a day-to-day partner to understand needs and opportunities.
• Support sections by helping navigate national resources, connecting them with the right marketing SME, and ensuring strong follow-through on requests.
• Advocate for section perspectives across national marketing strategies to help ensure alignment and shared success.
• Support the onboarding of new section marketing staff and guide to help sections execute effectively.
• Maintain and evolve shared marketing resources, including Google sites, toolkits, and the marketing generator (asset library), UPM, ensuring materials are organized and easy to access.
• Partner with sections to align local marketing efforts with national campaigns and priorities.
• Support the development of local strategies and campaign plans based on section needs and goals.
• Facilitate collaboration between sections and national teams, including developing marketing briefs and coordinating with creative and channel partners.
• Support execution of national campaigns at the local level, allowing flexibility for sections to adapt as needed.
• Partner with analytics teams to share insights and bring back feedback to sections to inform future campaigns.
• Manage intake, prioritization, and coordination of section marketing requests.
• Maintain the integrated marketing calendar across national and section initiatives.
• Coordinate with marketing and shared services teams (creative, digital, social, email) to support execution and ensure alignment across teams.
• Support the timely delivery of projects with a focus on quality and clear communication.
• Manage the bi-annual section purchasing program with catalog updates and group order coordination.
• Lead planning and execution of the Section Marketing Meeting in partnership with sections and the Director, Marketing & Brand.
• Travel to sections as needed to build relationships and support local initiatives.
• Conduct surveys to gather input and feedback from sections to inform planning and improvements.

Benefits

• Medical, dental, vision
• Access to doctors virtually
• Flexible spending account
• Life and disability insurance
• Generous paid time off policy - including vacation, sick, personal, and paid holidays
• Parental leave
• Paid winter recess
• 401(k) with employer matching (up to 6.5%)
• Promotional and growth opportunities
• Learning and Development programs
• Up to $7,000 for tuition reimbursement
• Mental health and meditation benefits
• Personalized health management program
• Pet insurance
• Commuter benefits
• Identity theft protection
• Discounts with network of partners
• Fun events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level