Manager, SDR

Roofr

5h•Remote

About The Position

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products. We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact. This position is for an existing vacancy. We’re looking for a highly operational, coaching-first SMB SDR Manager to lead our inbound SDR team. This team sits at the very top of our revenue funnel—owning speed-to-lead, qualification, and early-stage customer experience for inbound prospects coming through our PLG and marketing channels. You will lead, coach, and develop a team of SMB SDRs while partnering closely with Marketing, Growth, RevOps, and Sales to optimize conversion across the funnel.

Requirements

3–6+ years in B2B SaaS (PLG or inbound-led motion strongly preferred)
1–3+ years managing SDR/BDR teams
Experience in SMB or high-velocity sales environments
Proven success managing inbound SDR teams
Strong coach who develops people, not just manages metrics
Data-driven but people-first leadership style
Deep understanding of funnel metrics and conversion levers
Experience working closely with Marketing and RevOps
Comfortable owning reporting, dashboards, and performance analysis

Nice To Haves

Experience in construction tech, roofing, or home services SaaS
Experience in PLG + sales-assisted conversion motions
Familiarity with tools like Salesforce, HubSpot, Outreach, Gong, or similar

Responsibilities

Hire, onboard, and develop a team of inbound SMB SDRs
Build a high-performance, high-accountability team culture rooted in coaching and development
Run regular 1:1s, call coaching, pipeline reviews, and performance management
Own speed-to-lead, contact rate, qualification quality, and pipeline creation
Optimize lead routing, prioritization, and follow-up processes
Ensure SDRs deliver a world-class first impression of the company
Partner with Growth & Marketing on lead flow, lifecycle stages, and MQL → SQL conversion
Align on ICP, scoring models, and segmentation strategies
Support webinar, demo request, trial, and hand-raiser follow-up motions
Partner with SMB AEs and AMs to ensure high-quality handoffs
Create feedback loops on lead quality and conversion
Align on qualification criteria, discovery standards, and pipeline hygiene
Own SDR dashboards and reporting (conversion rates, SLAs, pipeline contribution)
Partner with RevOps to improve tooling, automation, and workflows
Continuously test and optimize scripts, sequences, and talk tracks

Benefits

1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
1 Friday off per month (we call those our laundry days!)
Company wide paid shutdown for the week between Christmas and New Years
Flexible time off
80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
RRSP/401k match
Generous Parental Leave policy
We host an annual company retreat with great team building activities
Ample learning and development opportunities to continue growing your career
Home office setup stipend
Internet and phone allowance
Remote first culture
Weekly Friday paydays!