Manager, Sales & Retail Business Development

Warner Bros. Discovery•Burbank, CA

12d

About The Position

The Manager, Sales & Retail Business Development is responsible for elevating Warner Bros. Discovery Global Consumer Products’ (WBDGCP) North America positioning at retail and driving sustainable consumer products revenue growth at Non-Mass Accounts (Grocery, Drug, Value, Off-Price, Specialty) The Manager will work & report to the Director, Sales & Retail Business Development to assist, develop and execute Warner Bros. Discovery Consumer Products retail sales growth initiatives, develops, sells in, executes and activates key domestic retail strategies that align with Warner Bros. Studio’s strategic marketing, sales, brands and franchise portfolio initiatives. The Manager will act as a Sales & Retail Business Development Account Executive, Brand Ambassador, Change Agent, and Influencer leveraging licensees and Warner Bros.’s organizations.

Requirements

At least 5 years experience in retail-related buying, product development, and/or sales at a manufacturer, retailer, or licensor required
At least 5 years sales and marketing experience in the toys, softlines, hardlines, consumables, or e-commerce industries required
Bachelors degree or equivalent work experience required
Strong knowledge of retail industry, solution selling and marketing principles
Strong strategic, digital and analytical skills
Strong understanding of social media marketing and eCommerce trends
Strong sales and relationship building, presentations, influencing skills
Proven financial acumen
Proven and effective interpersonal skills and ability to develop relationships with personnel at all levels of retail organization
Excellent collaborator and working with cross functional teams
Ability to navigate and work through a matrix organizational structure to deliver the end solution
Respectful role model, leader, resilient, tenacious, diplomatic and problem solver
Working knowledge of creative and product development
Proven ability to drive business independently, demonstrates leadership and management skills
Proficiency using Microsoft Office software (Word, Excel, PowerPoint, and Outlook) required
Must have the ability to communicate effectively and tactfully (both verbally and in writing) with individuals at all levels of the organization
Must have the ability to organize, pay close attention to details, schedule work effectively
Must have the ability to work well under time constraints, meet deadlines, and manage multiple tasks and project elements simultaneously
Must demonstrate flexibility and effectiveness when faced with changing schedules or priorities
Must be able to build strong relationships with key retail partners and drive sales initiatives
Some travel required

Nice To Haves

MBA preferred

Responsibilities

Works & reports directly with the Director, Sales & Retail Business Development to drive business, develop business plans, strategies and revenue goals at Non-Mass Accounts (Grocery, Drug, Value, Off-Price, Specialty).
Develops opportunistic sales strategies in collaboration with licensees and retailers
Identifies white space opportunities to drive incremental revenue
Partners with Sales RBD Team/Licensees/Category/Franchise/Retail Marketing/Product Development to develop & execute retail strategies & initiatives
Communicates WBDCP licensing and marketing strategies to retail accounts
Facilitates collaboration and supports the execution of retail programs
Analyzes retail pos data, identifies gaps & opportunities to drive to retail
Works directly and in conjunction with the Director, with appropriate retail personnel (e.g. buyers, marketing, planning)
Directly manages retail programs focused on specific lines of business & revenue goals
Manages and maintains weekly team reports, recaps & sales team documents
Provides internal & external business retail updates
Manages and executes key account planning, budget & quarterly forecasting in partnership with Category/Licensees/Retailers/Franchise/Finance/Retail Analytics/Marketing
Assists in Joint Business Plans: Retailers & key licensing partners
Collaborates and partners with Retail Marketing/Franchise teams driving retail initiatives & activations
Manages Ad pub budget related to accounts
Manages T&E budget
Applies competitive and industry knowledge, trends & data to everyday decision-making
Acts as decision maker with guidance from Director Sales
Assists with development and execution of studio swing presentations
Presents & develops high quality retail presentations leveraging franchise strategies, consumer insights and market trends that support the Warner Bros. brand and franchises
Responsible for having strong knowledge of corporate strategies, initiatives, eCommerce and industry trends Non-Mass Accounts (Grocery, Drug, Value, Off-Price, Specialty)
Drives deliverables at retail utilizing knowledge and understanding of Warner Bros. Discovery corporate initiatives, strategic plans, brands, and franchises
Analyzes WBDGCP-Non-Mass Accounts physical and digital business to develop objectives, growth strategies and market share
Identifies and develops new business strategies outside of traditional licensing categories with an entrepreneurial approach
Aligns and collaborates with Director Sales, Franchise, Creative, Product Development, Marketing, Category, Retail Analytics teams for retail go-to-market initiatives and strategies
Collaborates with the WBDGCP Retail Marketing team to develop comprehensive online-to-offline marketing plans against priority programs at assigned non-mass accounts
Builds and drives 18-24 month planning calendar for assigned non-mass accounts defining the everyday core business and key merch moments across brands and franchises
Manages ongoing weekly, monthly, and quarterly merchant, licensee and retailer meetings
Manages and drives account specific retail and eCommerce initiatives, promotions, campaigns and events in partnership with internal stakeholders & licensees to maximize sell-in and sell-through of products