Manager, Sales Enablement
Toromont Cat•Concord, ON
•CA$91,820 - CA$114,775•Onsite
About The Position
The Manager, Sales Enablement is responsible for improving the effectiveness, productivity, and performance of Toromont CAT's sales organization through training, tools, content, processes, and performance insights. Working closely with Sales, Marketing, Technology, and Operations teams, this role ensures sales professionals are equipped to drive profitable growth and deliver exceptional customer experiences. This position also leads the adoption of digital and AI-enabled solutions that improve sales efficiency, customer engagement, and business performance.
Requirements
- Bachelor's degree in Business, Marketing, Communications, Digital Strategy, or a related field.
- 6-8 years of experience in sales enablement, sales operations, sales leadership, or a related discipline.
- 4-6 years of people leadership experience.
- Experience implementing training, technology adoption, or commercial improvement initiatives.
Nice To Haves
- Relevant certifications in sales enablement, AI, digital transformation, or leadership are considered assets.
Responsibilities
- Develop and execute the sales enablement strategy aligned with business objectives.
- Identify sales capability gaps and implement improvement initiatives.
- Drive adoption of best practices across the organization.
- Lead onboarding and ongoing development programs for sales teams.
- Support sales leaders with coaching tools, resources, and enablement programs.
- Promote continuous learning and capability development.
- Oversee sales content, playbooks, presentations, and enablement resources.
- Ensure sales teams have access to effective and current tools and materials.
- Support adoption of CRM, learning, and AI-enabled technologies.
- Standardize and optimize sales processes and methodologies.
- Partner with technology teams to improve systems, automation, and user adoption.
- Enhance pipeline management, forecasting, and sales productivity.
- Measure the effectiveness of enablement programs using key performance metrics.
- Provide insights and recommendations to improve sales results and customer outcomes.
- Collaborate with Sales, Marketing, Operations, and Technology teams.
- Lead change management initiatives that support business growth and operational excellence.
Benefits
- performance-based or discretionary bonuses may be available
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What This Job Offers
Job Type
Full-time
Career Level
Manager
