Manager, Retail Marketing, Target

Paramount•Minneapolis, MN

2d•$75,000 - $110,000

About The Position

As a Manager, Retail Marketing, you are the primary architect of the "Total Store" experience for Paramount’s brands and franchises. Your goal is to create a seamless shopper journey where fans can discover products in every department—from apparel and home décor to toys and food—all supported by a unified, high-impact marketing strategy.

Requirements

5–8+ years in retail, shopper, or channel marketing, specifically managing a high-volume, multi-category mass retail account.
Deep knowledge of various retail lifecycles (e.g., the dynamic nature of Apparel vs. the seasonal peaks of Toys).
Proven ability to act as the "connective tissue" between internal licensing category managers and external retail merchants and marketing leads.
Ability to think and act strategically, finding opportunities to place products in unconventional aisles to capture "cross-basket" sales.

Responsibilities

Lead "Total Store" marketing initiatives, ensuring marketing strategy connects disparate departments for major franchise milestones.
Partner with internal sales and licensing leads to develop and present "marketing-first" pitches to retail buyers, securing premium real estate like "shop-in-shops" and permanent branded environments.
Work across internal Retail Development, category and Brand teams, as well as manufacturer partners and retailers to ensure support of key priorities.
Build strategic marketing plans to maximize priorities, incorporating relevant media mix, budget development, program development and deployment, followed by ongoing measurement and adjustment based on performance.
Strategize and execute full-funnel campaigns within the retailer's digital ad network, managing a diversified budget to capture various shopper intents and drive conversions.
Own the "digital shelf" by managing the studio’s branded storefronts on the retailer's website and app, ensuring high-quality, search-optimized content.
Collaborate with the Global Creative Group to oversee the design of Point-of-Purchase (POP) materials and ensure a consistent visual identity across the store floorplan.
Lead the studio's presence in major retail seasonal windows, ensuring the studio’s brands are the "heroes" of these high-traffic shopping moments.
Analyze weekly Point-of-Sale (POS) and shopper loyalty data to track campaign ROI and pivot strategies mid-campaign if necessary.