Manager Regional Sales - Northeast and Canada (Remote)

Briggs and Stratton Corporation•New York, NY

49d•$90,000 - $135,000•Remote

About The Position

As a Manager Regional Sales your goal is to lead, plan, and coordinate a high-performing field sales organization to achieve Ferris commercial goals for revenue, profit, and dealer network growth. You'll serve as a key sales leader responsible for coaching, developing, and empowering a team of Territory Sales Managers to deliver best-in-class dealer support, expand the dealer base, and execute the Ferris commercial strategy in alignment with company objectives. Additionally, you'll implement established sales processes while fostering a performance-driven culture focused on results, customer relationships, and continuous improvement. #LI-MD1 #LI-Remote The territory for this opening includes: Maine, Vermont, New Hampshire, Massachusetts, Connecticut, Rhode Island, New York and Canada. The position requires the candidate reside in a US based location in this territory. You will do this by: Leading, planning, and directing a team of 6-8 Territory Sales Managers to attain regional sales, profit, and new dealer acquisition goals Partnering with the VP of Sales to establish regional targets aligned to Ferris' overall commercial strategy and growth initiatives Recommending and contributing to the development of Sales Incentive Plans (SIPs) and other motivational programs to drive performance toward key objectives Developing and executing tactical sales plans to deliver revenue and profit goals while expanding Ferris' dealer network in priority markets Providing continuous coaching, mentorship, and accountability to Territory Sales Managers through regular field travel, joint dealer visits, and performance reviews Building strong, trusted relationships with key dealers, distributors, and partners to strengthen loyalty and uncover growth opportunities Analyzing and reporting key performance indicators (KPIs) such as revenue attainment, profitability, dealer count growth, shipment trends, market share, and product mix; builds strategies to improve performance where needed Reviewing sales progress and implementing corrective actions or programs as required to ensure targets are achieved or exceeded Collaborating cross-functionally with Marketing, Product, Demand Planning, Finance, and Customer Support to ensure regional execution aligns with Ferris' commercial prioritie Communicating and implementing all company programs, pricing initiatives, promotions, and dealer incentives with the sales team and dealer network Representing the Ferris brand at industry events, dealer meetings, and trade shows to promote products, gathering market insights, and strengthen dealer engagement Organizing and leading productive regional and team sales meetings with clear objectives, metrics, and actionable outcomes. Performing a full range of managerial responsibilities which may include but not be limited to: interviewing, hiring, coaching and developing employees; planning, assigning and directing work; EEO/AA; performance management; department budget The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities. An effective Regional Sales Manager at Ferris: Delivers Results: Consistently meets or exceeds regional revenue, profit, and new dealer goals. Leads with Accountability: Builds, develops, and inspires a high-performing team of Territory Sales Managers that take ownership for their markets. Drives Dealer Growth: Expands Ferris' footprint through strong dealer relationships, market knowledge, and disciplined execution. Executes the Strategy: Aligns regional goals and actions with Ferris' commercial strategy, ensuring excellence in sales performance and customer experience. Leverages Data and Insight: Uses KPIs, market analytics, and feedback loops to make informed decisions and adjust plans for success.

Requirements

Bachelor's degree in Business, Marketing, or a related field, or equivalent education and experience
Minimum of seven years of progressive sales leadership experience, ideally within the outdoor power equipment, turf, or related durable goods industries
Proven ability to lead, motivate, and develop high-performing sales teams, remote preferred
Demonstrated success in achieving or exceeding revenue, profit, and new customer/dealer acquisition goals
Ability to analyze sales trends and turn data into actionable growth strategies
Strong knowledge of the outdoor power equipment (OPE) industry, dealer distribution models, and competitive landscape
Excellent interpersonal, communication, and relationship-building skills with both internal and external stakeholders
Proficiency in Google Workspace (Sheets, Slides, Docs, Gmail) and CRM/sales reporting tools
Strong business acumen with experience in forecasting, goal-setting, and performance management
Highly organized, self-motivated, and able to work independently in a fast-paced environment
Domestic and international travel as required, up to 60%
Valid driver's license with the ability to travel throughout the U.S. and Canada
Fluent in English and primary language used in area of responsibility and/or location

Nice To Haves

Experience leading regional or multi-state sales teams preferred

Responsibilities

Leading, planning, and directing a team of 6-8 Territory Sales Managers to attain regional sales, profit, and new dealer acquisition goals
Partnering with the VP of Sales to establish regional targets aligned to Ferris' overall commercial strategy and growth initiatives
Recommending and contributing to the development of Sales Incentive Plans (SIPs) and other motivational programs to drive performance toward key objectives
Developing and executing tactical sales plans to deliver revenue and profit goals while expanding Ferris' dealer network in priority markets
Providing continuous coaching, mentorship, and accountability to Territory Sales Managers through regular field travel, joint dealer visits, and performance reviews
Building strong, trusted relationships with key dealers, distributors, and partners to strengthen loyalty and uncover growth opportunities
Analyzing and reporting key performance indicators (KPIs) such as revenue attainment, profitability, dealer count growth, shipment trends, market share, and product mix; builds strategies to improve performance where needed
Reviewing sales progress and implementing corrective actions or programs as required to ensure targets are achieved or exceeded
Collaborating cross-functionally with Marketing, Product, Demand Planning, Finance, and Customer Support to ensure regional execution aligns with Ferris' commercial prioritie
Communicating and implementing all company programs, pricing initiatives, promotions, and dealer incentives with the sales team and dealer network
Representing the Ferris brand at industry events, dealer meetings, and trade shows to promote products, gathering market insights, and strengthen dealer engagement
Organizing and leading productive regional and team sales meetings with clear objectives, metrics, and actionable outcomes.
Performing a full range of managerial responsibilities which may include but not be limited to: interviewing, hiring, coaching and developing employees; planning, assigning and directing work; EEO/AA; performance management; department budget