Manager, Quebec Marketing Strategy & Partnerships (12 month contract)

Definity Insurance Company•Montreal, QC

3d•CA$88,000 - CA$138,000•Hybrid

About The Position

This role is designed to accelerate Sonnet’s growth in Quebec by strengthening brand activation, building the connection between Marketing and the Contact Centre for sales enablement, advancing Quebec partnership marketing initiatives, and driving a French-first content strategy that improves discoverability across SEO and AI-driven search environments. The position serves as a cross-functional connector across Brand, Customer Experience, Pricing, Product, Underwriting, Partnerships, and Distribution teams to ensure Quebec-specific insights, cultural relevance, and performance priorities are embedded into all marketing initiatives.

Requirements

5-8+ years of experience in integrated marketing, partnerships, brand activation, or growth strategy roles
Strong understanding of Quebec market dynamics and cultural nuances
Ability to lead cross-functional initiatives without direct team ownership
Highly detail oriented; consistently follows copywriting, proofreading, and approval processes for marketing assets
Bilingual (French/English) required
High degree of proficiency with English required to service customers, both internal to the company and external, across Canada.
Successful clearance of a background check (including criminal checks and leadership references).

Nice To Haves

Experience collaborating with sales, distribution, or contact centre teams preferred

Responsibilities

Lead localization, activation coordination, and execution readiness for Quebec campaigns.
Act as the primary marketing liaison to the Contact Centre, developing enablement tools and feedback loops.
Lead marketing activation strategy for Quebec-based corporate and affinity partners.
Support the execution of a French-first content roadmap focused on SEO, GEO, and AI-driven discovery.