Manager, Product Marketing

KLA • Milpitas, CA

1d

About The Position

This position is for a People manager leading a team of product marketing and application engineers responsible for the Broadband Plasma Product lines. For assigned customers or regions, responsibilities include: Lead, coach and develop a team of application engineers and product marketing with field responsibilities. Collaborate closely with customers, business units, and engineering teams to ensure the timely and successful completion of beta evaluations and early collaborations. Support new product releases by working with the product marketing manager to determine target customer sites, timing of product introductions, and demo support. Develop marketing strategies for target customer sites, Define key marketing requirements, and provide input to product marketing, engineering, and PLC teams. Build strong relationships with customers to understand their problems and drive product solutions. Collaborate with PMM, PLC, and BD teams to recommend pricing strategies for each customer site. Identify new opportunities through marketing initiatives and understand CAPEX/WFE for target customer sites, analyzing and tracking BBP intensity. Develop competitive strategies, forecast market trends, and create technical product presentations and introductions for key customers. Formulate product penetration and adoption strategies for target accounts, working closely with business development and regional account teams. This role requires frequent business trips to target customer sites, up to 20-40% of the time. Lead technical committee meetings with key technical customers, from working level to executive level. Act as the point of contact between customers and regional teams, ensuring seamless communication and collaboration.

Requirements

• Minimum Qualifications Doctorate (Academic) Degree and 5 years related work experience; Master's Level Degree and related work experience of 8 years; Bachelor's Level Degree and related work experience of 10+ years.
• Experience in semiconductor manufacturing for marketing, application engineering or related roles.
• Prior people-maangement experience or demonstrated team leadership responsibility
• Strong understanding of semiconductor manufacturing and customer decision processes
• Proven ability to work directly with customers and cross functional teams.

Nice To Haves

• Expertise in process technologies such as DRAM, NAND, and Logic, or proficiency in process control equipment
• Expertise in wafer inspection technologies
• Experience in semiconductor fabrication, specializing in yield enhancement, or layer/module ownership, or defect engineering
• Experience with collaboration with cross-functional teams
• Strong competitive analysis or product positioning experience.
• Ability to operate effectively across global teams or time zones.

Responsibilities

• Lead, coach and develop a team of application engineers and product marketing with field responsibilities.
• Collaborate closely with customers, business units, and engineering teams to ensure the timely and successful completion of beta evaluations and early collaborations.
• Support new product releases by working with the product marketing manager to determine target customer sites, timing of product introductions, and demo support.
• Develop marketing strategies for target customer sites, Define key marketing requirements, and provide input to product marketing, engineering, and PLC teams.
• Build strong relationships with customers to understand their problems and drive product solutions.
• Collaborate with PMM, PLC, and BD teams to recommend pricing strategies for each customer site.
• Identify new opportunities through marketing initiatives and understand CAPEX/WFE for target customer sites, analyzing and tracking BBP intensity.
• Develop competitive strategies, forecast market trends, and create technical product presentations and introductions for key customers.
• Formulate product penetration and adoption strategies for target accounts, working closely with business development and regional account teams.
• Lead technical committee meetings with key technical customers, from working level to executive level.
• Act as the point of contact between customers and regional teams, ensuring seamless communication and collaboration.

Benefits

• medical, dental, vision, life, and other voluntary benefits
• 401(K) including company matching
• employee stock purchase program (ESPP)
• student debt assistance
• tuition reimbursement program
• development and career growth opportunities and programs
• financial planning benefits
• wellness benefits including an employee assistance program (EAP)
• paid time off and paid company holidays
• family care and bonding leave

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees