Manager, Product Marketing

Vista Higher Learning•Boston, MA

6d•Hybrid

About The Position

This role is for a strategic and collaborative-minded K12 product marketing professional who also knows how to manage a small team to their fullest potential. The ideal candidate understands the uniqueness of the education space and how to turn positioning, messaging, and go-to-market ideas into real impact for schools and educators. The company is passionate, innovative, lifelong learners, and creative thinkers working to develop culturally authentic language learning products for K-12 schools and universities. As the Manager of Product Marketing for the K-12 team, you will lead product marketing strategy for our K-12 portfolio while managing and mentoring a small team of product marketing professionals. You will work closely with marketing and sales leadership, as well as cross-functional partners, to align business goals, support product development, and drive high-impact go-to-market execution.

Requirements

Bachelor’s degree minimum.
5 to 8+ years of product marketing experience in K12 education market space
2+ years of experience managing a team.
Strong communication, influence, presentation and cross-functional leadership skills with experience managing stakeholders, agencies and vendors across go-to-market strategy, launches, and campaigns.
Strong analytical skills and experience using marketing metrics to inform planning, reporting, KPIs and ROI.
Experience turning product value into clear positioning, compelling messaging, and differentiated go-to-market strategies using customer insights, market feedback, and performance data.
Experience proactively managing and leading projects or workstreams.
Strong understanding of the K–12 and higher education industry/market, experience with education-focused platforms to support engagement and campaign performance.
Experience with CRM, marketing automation, and campaign or project management tools such as Salesforce, Marketo, Asana, or similar platforms.
Proficiency with Microsoft Office and Google Workspace.
Candidates must currently live in the U.S. and in the Eastern time zone.

Nice To Haves

Master's degree and/or certifications a plus.
Familiarity with VHL products.
Shareable portfolio of previous relevant marketing work.
Salesforce and Marketo experience preferred.
Ideal candidates will be based near our Boston office and able to work a hybrid in-office schedule (at a minimum Tuesdays and Thursdays each week).

Responsibilities

Develop and execute data-driven go-to-market strategies across K-12 portfolio to drive awareness, adoption, and growth.
Lead cross-functional initiatives and partner with marketing, sales, editorial, and technology teams to align priorities, launches, and resources.
Use customer insights, voice-of-customer data, and the full marketing mix to sharpen positioning and optimize go-to-market execution.
Lead multi-channel campaigns and assets that support state and district opportunities, from concept through delivery, across print and digital channels.
Manage vendors, budgets, and contracts in partnership with internal teams and the Marketing Director.
Track KPIs, measure ROI, and use analytics to optimize strategy and drive continuous improvement.
Lead sales enablement tool utilization and training efforts to strengthen messaging, differentiation, and sales readiness.
Manage, mentor, and develop a high-performing product marketing team through clear goal setting, regular coaching, and ongoing feedback.