Manager, Product and Affinity Marketing

AOPA • Frederick, MD

3d • $68,000 - $75,000 • Hybrid

About The Position

The Manager, Product and Affinity Marketing, is responsible for driving product marketing strategies, developing and executing marketing campaigns, and building strong relationships with key affinity groups to promote our products. The ideal candidate brings sharp strategic instinct, a data forward approach to market trends, customer insights, and experience connecting the right product to the right audience.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• 5+ years of experience in marketing, affinity marketing, leadership or related fields.
• Strong understanding of product positioning, customer segmentation, and go-to-market strategies.
• Experience working with affinity groups, partnerships, or community-based marketing.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in marketing analytics tools, CRM systems, and budgeting programs (e.g., Tableau, Salesforce Marketing Cloud, NetSuite, Adaptive).
• Strong project management skills, communication skills and ability to prioritize in a fast-paced environment.
• Creative thinking with an analytical mindset to drive data-driven decisions.

Nice To Haves

• MBA preferred

Responsibilities

• Develop and execute product marketing strategies that grow our customer base and drive revenue.
• Develop compelling product positioning, messaging, and value propositions tailored to different target audiences.
• Collaborate with internal and external stakeholders to align marketing efforts with product launches, updates, and overall business goals.
• Create and maintain sales collateral, presentations, and product content to support stakeholders and customer-facing efforts.
• Monitor product performance and analyze customer feedback to refine marketing strategies and enhance product experience.
• Build and nurture relationships with key affinity groups, partnerships, and communities to expand our brand reach and drive customer loyalty.
• Develop and execute affinity-based marketing campaigns, leveraging partner networks, co-branded efforts, and customer engagement strategies.
• Identify opportunities to integrate products into affinity group offerings and enhance customer experience through strategic partnerships.
• Collaborate with cross-functional teams to ensure consistency in messaging and branding across all affinity marketing channels.
• Track and report on affinity marketing performance, measuring ROI and identifying areas for continuous improvement.
• Work closely with centralized internal resource teams to ensure marketing strategies are aligned with business objectives.
• Collaborate with digital marketing, content, and design teams to create and optimize online marketing assets and campaigns.
• Lead and support marketing events, webinars, and activations, both for product launches and affinity group engagements.
• Define key performance indicators (KPIs) for product and affinity marketing efforts and regularly analyze campaign performance.
• Use data insights to optimize marketing strategies and report progress to senior leadership.
• Stay informed about industry trends, competitive landscapes, and customer preferences to continually refine marketing initiatives.

Benefits

• Flight Training (earn your Private Pilot License for free) & Annual Flight Proficiency Program (so you can keep flying and remain proficient)
• Medical, Dental, and Vision insurance is available for employees and their dependents the 1st of the month following their start date
• Flexible Spending Plans
• Health Savings Plan with employer contribution (for eligible participants)
• 401(k) Retirement Plan with a company match, and annual discretionary supplemental employer contribution
• Company paid Short and Long-term Disability Insurance
• Company paid Life Insurance and AD&D insurance with the option to buy up
• Paid Time Off (PTO): 17 days accrued during first year (accruals increase based on tenure)
• Paid Holidays: 12 holidays
• Personal days: 3 (prorated based on hire date)
• Volunteer day: 1 (prorated based on hire date)
• Work From Home Fridays
• Paid Parental Leave
• AOPA Membership
• Employee Assistance Program
• Wellness Program (earn medical insurance premium discounts)
• Gym Reimbursement Program
• Supplemental insurance options (critical illness, accident, hospital indemnity)
• Tuition Reimbursement Program
• Discount on AOPA swag
• Business casual dress code
• Free coffee, tea, hot cocoa

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level