Manager, Performance & Retail Media Measurement

The Kraft Heinz Company • Chicago, IL

55d • Onsite

About The Position

The Mgr Performance & Retail Media Measurement is a measurement subject matter expert within our retail media center of excellence for the US business. This individual leverages a strong background in analytics and measurement to help aid and guide investment strategy and performance media optimization.

Requirements

• 5+ years experience utilizing any combination of advanced and predictive analytcs, marketing analytics, and analytic techniques for marketing, customer and business application
• 5+ years experience with large datasets to deliver marketing and business strategy; marketing mix modeling experience preferred
• 3-5 years experience with performance media data with retail media data experience preferred
• 3-5 years experience collaborating and project managing across functions and varied levels of leadership to capture perspectives and leverage internal knowledge and deliver insights/action oriented solutions
• Demonstrates ability to innovate and enhance processes or strategies through the utilization of techology and knowledge advancement; aware of best industry best practices and capability enhancement
• Ability to apply marketing and commercial intelligence concepts for business success
• Ability to tie retailer analytics to retailer media analytics (i.e. understanding of KPM, Scintilla and how they can be used to link sales and media performance)

Responsibilities

• Commercial mix analytics (MMM); quarterly insight generation/advisory, modeling partner, data input management & scaling, management of additional supplemental deep dive analysis
• Retail media measurement capabilities, analytics & incrementality; partnering with RMNs to advance capabilities and measurement methodologies, governing internal selection of key KPIs, analyzing returns, etc.
• Retail media agency reporting & benchmark development; partnering with retail media agency to determine learning agenda, key measurement principles & identifying key benchmarks
• Annual learning agenda aligned to business KPIs; running analysis and determining key optimizations/actions for the business, storytelling and sharing with stakeholders (e.g., BUs)
• Consult/advisor to key customer accounts; performance reviews, testing plans, etc. across key customers like Target, Kroger, Sam's Club
• Identifying and owning capability partnerships for media measurement (e.g., SOV for RMN display partner, vetting incremental measurement solutions)
• Ownership of future of retailer media measurement solutions (e.g., clean room strategy and execution)

Benefits

• Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
• Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
• We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
• You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs Financial – 401k, Life, Accidental Death & Dismemberment, Disability

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed