Manager, Performance Marketing

D2L

10h•$80,000 - $100,000

About The Position

The Manager, Performance Marketing leads the execution and optimization of digital marketing campaigns across paid media, ABM, search, and social channels. This role manages a team of specialists, driving performance improvements and supporting the Director, Digital marketing in developing and implementing strategies that generate leads, pipeline, and revenue. The Manager is responsible for day-to-day operations, campaign management, and cross-functional collaboration to ensure alignment with broader marketing and business goals.

Requirements

Strong leadership and team management skills.
Data-driven decision-making and analytical thinking.
Expertise in paid media, ABM, SEM, AEO/GEO, and social media advertising.
Effective communicator and collaborator across teams and stakeholders.
Ability to manage multiple projects in a fast-paced, deadline-driven environment.
Strategic mindset with a focus on delivering organizational outcomes.
Bachelor’s degree in marketing, business administration, or related field.
5+ years of experience in digital marketing, with a focus on performance marketing.
Hands-on experience managing paid media campaigns and optimizing for lead generation and revenue growth.
Demonstrated experience applying ABM strategies to digital campaigns.
Proven expertise in AEO/GEO and optimizing for AI-driven search platforms.
Experience with analytics platforms (Google Analytics, Google Ads, etc.).
Proven ability to lead and develop teams.
Experience working with external agencies and cross-functional teams.

Responsibilities

Manage, mentor, and develop a team of Paid Media Specialists and other direct reports.
Set clear objectives, provide coaching, and conduct regular performance reviews.
Foster a collaborative, high-performing team culture.
Oversee the execution and optimization of paid media campaigns (Google Ads, LinkedIn Ads, Facebook Ads, etc.).
Integrate ABM strategies into performance marketing campaigns to target high-value accounts and drive personalized engagement.
Ensure campaigns are aligned with strategic goals and deliver measurable results.
Support the creation and optimization of landing pages in partnership with the web experience team.
Advance the organization’s search presence through AEO/GEO best practices, ensuring visibility in AI-driven and generative search environments.
Collaborate with SEO and content teams to optimize for answer engines and generative search platforms.
Monitor campaign performance using analytics tools (Google Analytics, etc.).
Report on key metrics, provide actionable insights, and recommend improvements.
Conduct A/B testing and conversion rate optimization initiatives.
Work closely with creative, content, SEO, and web teams to develop campaign assets and integrate keyword insights.
Partner with external agencies and vendors as needed.
Identify opportunities for operational efficiency and continuous improvement.
Stay current with digital marketing trends, technologies, and best practices.

Benefits

Flexible work arrangements
Learning and Growth opportunities
Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program
2 Paid Days off for SkillsWave-related activities like exams or final assignments
Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
Retirement planning
2 Paid Volunteer Days
Competitive Benefits Package
Home Internet Reimbursements
Employee Referral Program
Wellness Reimbursement
Employee Recognition
Social Events
Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices